A REALITY TV star is set to open an expanded Superdrug store in south Essex this week with a new fragrance counter and seven jobs created.

The health and beauty retailer will open the doors to the newly extended store at Lakeside Shopping Centre, creating seven new permanent roles in the now 7,669 sq ft space.

The expanded store offers customers access to the latest health and beauty products, boasting Superdrug’s own-brand cosmetics range Studio London, as well as other best-selling ranges and trending brands including Morphe 2 and Avon.

Shoppers can find their go-to scent at the store’s new fragrance counter, boasting purse-friendly promotions on perfume and aftershave by premium brands such as YSL, Viktor and Rolf, Giorgio Armani, Prada and Valentino.

It also features its very own beauty studio area where shoppers can access professional treatments such as eyebrow, lash, nail and piercing services.

Former Love Island contestant Shaughna Phillips will be officially opening the store on Friday, which will also be offering Nurses services such as travel vaccinations and advice, Shingles, Chickenpox and other vaccinations as well as health testing and checks.

Nigel Duxbury, property director at Superdrug, said: “We are delighted to expand our store at Lakeside Shopping Centre.

“We are confident that local customers will love and welcome the new and improved store, as it offers a wide range of popular health and beauty brands, a luxury fragrance counter, Nurses services and a professional Beauty Studio.”