Southend Pier new gift shop opened among new additions

Mayor of Southend, councillor Ron Woodley, cut the ribbon to mark the opening of the shop with a range of unique merchandise on offer from seal plushies - a nod to the pier's beloved visitors - to custom tea towels and fridge magnets.

Official - Ron Woodley cuts the ribbon (Image: Southend Council)

These bespoke items are created by an in-house designer at the council to capture the essence of Southend Pier and its cultural heritage. 

The gift shop aims to enhance the visitor experience and celebrate the unique charm of the world's longest pleasure pier, and is one of many new additions unveiled on the pier so far this year.

Inside - some of the merchandise on offer (Image: Southend Council)

This includes the new Land's End-style selfie signpost and London's "oldest" pie and mash shop Manze's joining the menu at the pier's Offshore restaurant.

Offering - Some of the gifts for sale (Image: Southend Council)

They come as part of Southend Council's ongoing efforts to provide "memorable and enriching experiences" for visitors, which has included the pier's bank holiday weekend extravaganza at the beginning of the month where hundreds enjoyed live music and cocktails while soaking up the sun.

Tote bags - Gifts (Image: Southend Council)

Mr Woodley, who was elected as the city’s 103rd Mayor last week, said: “I am delighted that one of my first official mayoral duties is to officially open this fantastic gift shop on our wonderful pier.  

“The shop will be a welcome addition to the visitor experience, and not only offers a unique selection of merchandise, but also supports the council’s ongoing commitment to enhancing the pier as a cherished local landmark.” 

For more information about Southend Pier and the new gift shop visit southendpier.co.uk.