A CHARITY shop has launched a new campaign to get as many people as possible donating unwanted clothes.
The Salvation Army branch in East Walk, Basildon, will be unveiling a new window display, putting up in-store posters, and handing out leaflets to explain to residents what a huge difference donations could make.
As well as looking for clothes, the shop will also accept toys, homeware, books, CDs and DVDs.
The items can be sold in the store, which will help the Salvation Army continue running vital social and welfare services across the country.
Their work includes providing overnight shelter for homeless people, supporting victims of trafficking, providing hot meals and companionship for lonely elderly people and offering rehabilitation support to drug addicts or alcoholics.
Julie Wardley, area manager for Salvation Army, said: “The average UK household owns around £4,000 worth of clothes, and about 30 per cent of it hasn’t been worn in the last year.
“We want to encourage people to think about what’s lurking in the back of their wardrobe they might be able to donate. Whether it’s a shirt that doesn’t fit, a party dress that hasn’t seen daylight for years, or a handbag that’s been replaced with a newer model – whatever you can spare – each and every donation will help us raise money to support the valuable work of The Salvation Army.
“We hope that the open your hearts and wardrobes campaign will resonate with customers old and new.
“We want to encourage people to stop and think about how something seemingly small, like donating a few items to a charity shop, really can make a significant difference to the lives of others.”