Steak was so nice Alfie bought the restaurant chain: Businessman buys Billericay's Rare Cow

Steak was so nice Alfie bought the restaurant chain

Steak was so nice Alfie bought the restaurant chain

First published in News

BUSINESSMAN liked his steak so much...he decided to buy the restaurant.

Alfie Best, 43, decided to buy the Rare Cow steak house and bar chain after being impressed by its food.

Mr Best, a multi-millionaire who owns one of Britain's largest mobile home companies, now owns the venues in Jackson's Lane, Billericay; Chequers Road, Writtle and High Road, Earls Colne.

Mr Best of London Road, West Thurrock, jumped at the chance to buy the chain after former boss Richard Lester said he would sell it.

Mr Best said: “I really enjoyed the steak at the Billericay outlet and just got chatting with Richard Lester, the owner. It turned out he was looking to move on to other things so I’ve jumped in quickly.”

Rare Cow was launched by Mr Lester in April 2013 and specialises in fine steaks from more unusual breeds of cow. It won Essex Restaurant of the Year last year.

Outgoing owner, Mr Lester said: “Alfie really liked the restaurant so decided he wanted to invest. He thinks he could make it a national chain. Alfie has big plans for expansion and he is the man to take the brand forward.”

The chain is popular with the Only Way is Essex actors and actresses Ricky Rayment, Jessica Wright and Mario Falcone.

ITV2 filmed part of a recent Towie episode at the Billericay branch where James Argent attempted to tackle a steak challenge.

Other regulars include former EastEnders star Billy Murray and pop singer David Van Day.

Mr Best is likely to keep the Burger Challenge where anyone can attempt to eat a two kilo steak and, if successful within a certain time, they do not have to pay the £99 charge.

Mr Best is chairman of Wyldecrest Parks, valued at around £100million.

Comments (11)

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6:21pm Wed 6 Aug 14

billericay boy says...

What?
What? billericay boy
  • Score: -1

6:27pm Wed 6 Aug 14

billericay boy says...

billericay boy wrote:
What?
Do you get a free cruise when you spend over 20 quid
[quote][p][bold]billericay boy[/bold] wrote: What?[/p][/quote]Do you get a free cruise when you spend over 20 quid billericay boy
  • Score: 0

6:43pm Wed 6 Aug 14

supermadmax says...

Yeah, look like he likes his grub.
Yeah, look like he likes his grub. supermadmax
  • Score: 5

7:08am Thu 7 Aug 14

The King of Southend says...

Looks like a typical Essex style over substance operation
Looks like a typical Essex style over substance operation The King of Southend
  • Score: 0

7:13am Thu 7 Aug 14

The King of Southend says...

The King of Southend wrote:
Looks like a typical Essex style over substance operation
Online reviews are not great.

Hopefully this bloke can turn it around.
[quote][p][bold]The King of Southend[/bold] wrote: Looks like a typical Essex style over substance operation[/p][/quote]Online reviews are not great. Hopefully this bloke can turn it around. The King of Southend
  • Score: 2

7:29am Thu 7 Aug 14

sesibollox says...

So he got this place cheap, with the seller being investigated for fraud, and as the other story quotes;
Richard Lester's Cruisemile’s website was suspended this month and customers claim they have been unable to find out what has happened to cruises they booked.

Mr Lester ran the Rare Cow steak eateries in Jackson's Lane, Billericay; Chequers Road, Writtle and High Road, Earls Colne, until last month when he sold up for an undisclosed sum for financial reasons.
So he got this place cheap, with the seller being investigated for fraud, and as the other story quotes; Richard Lester's Cruisemile’s website was suspended this month and customers claim they have been unable to find out what has happened to cruises they booked. Mr Lester ran the Rare Cow steak eateries in Jackson's Lane, Billericay; Chequers Road, Writtle and High Road, Earls Colne, until last month when he sold up for an undisclosed sum for financial reasons. sesibollox
  • Score: 5

8:01am Thu 7 Aug 14

Kim Gandy says...

"The chain is popular with the Only Way is Essex actors and actresses Ricky Rayment, Jessica Wright and Mario Falcone."

One spankingly good reason for avoiding the place then.
"The chain is popular with the Only Way is Essex actors and actresses Ricky Rayment, Jessica Wright and Mario Falcone." One spankingly good reason for avoiding the place then. Kim Gandy
  • Score: 5

8:10am Thu 7 Aug 14

pembury53 says...

"got chatting with Richard Lester, the owner. It turned out he was looking to move on to other things"....... ha ha that's hilarious ! I bet he was, and sharpish, see ya !
"got chatting with Richard Lester, the owner. It turned out he was looking to move on to other things"....... ha ha that's hilarious ! I bet he was, and sharpish, see ya ! pembury53
  • Score: 1

10:17am Thu 7 Aug 14

ekcoanarak says...

Kim Gandy wrote:
"The chain is popular with the Only Way is Essex actors and actresses Ricky Rayment, Jessica Wright and Mario Falcone."

One spankingly good reason for avoiding the place then.
Absolutely bang on,
[quote][p][bold]Kim Gandy[/bold] wrote: "The chain is popular with the Only Way is Essex actors and actresses Ricky Rayment, Jessica Wright and Mario Falcone." One spankingly good reason for avoiding the place then.[/p][/quote]Absolutely bang on, ekcoanarak
  • Score: 3

10:05am Fri 8 Aug 14

Bernard Fatsack says...

pembury53 wrote:
"got chatting with Richard Lester, the owner. It turned out he was looking to move on to other things"....... ha ha that's hilarious ! I bet he was, and sharpish, see ya !
he got his pound of flesh then !
[quote][p][bold]pembury53[/bold] wrote: "got chatting with Richard Lester, the owner. It turned out he was looking to move on to other things"....... ha ha that's hilarious ! I bet he was, and sharpish, see ya ![/p][/quote]he got his pound of flesh then ! Bernard Fatsack
  • Score: 0

10:20am Fri 8 Aug 14

MilesBond says...

I don't relish the idea of eating that 2 kilo steak!
I don't relish the idea of eating that 2 kilo steak! MilesBond
  • Score: 0

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