SOUTHEND-BASED Rossi has branched out by introducing fully branded, personalised tubs of ice cream so companies can promote their products or new services with a tasty treat.
The company identified a gap in the market and began working with branding agencies for major names such as Hugo Boss, Easyjet, Deliveroo and Hewlett Packard.
Rossi marketing manager Amy Kydd said: “As a Southend company, we are delighted to be working alongside such big international brands.
“What makes it so exciting is the variety of companies we have worked with from fashion, technology, food and drink, cosmetics and the medical industry. We never know who the next request will be coming from as the potential audience for the tubs is endless”.
After working alongside C2C Rail for a summer promotion with 8,000 tubs handed out, Daisy Gadd, C2C marketing manager said: “Thanks to the branded ice cream tubs, it was the most successful on station promotion we have done, getting such a positive reaction from customers”.
Sarah Moxon, Deliveroo marketing associate said: “The tubs Rossi provided for our marketing campaign were amazing. We had great feedback and everyone loved the ice cream.”
Rossi is continuing working with a number of branding agencies, producing personalised tubs of ice cream for global brands.
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