Games’ £2.9bn boost for county

Echo: Games’ £2.9bn boost for county Games’ £2.9bn boost for county

HADLEIGH Farm has attracted £2.9billion to the Essex economy.

The impact of the London 2012 Olympic Mountain Bike event has been revealed in a new study, due to be published early next year.

Essex tourism was up by £65million compared to the previous year, according to the study by Tourism South East.

The number of trips taken in the county increased by 891,737 and tourism-related jobs rose by 1,252.

About 40,000 people flocked to Hadleigh Farm and Country Park to watch the world’s elite mountain bikers take on the Olympic course over two days of the Games in August.

Serdar Gulekoglu opened Cafe Yemek, in Rectory Road, Hadleigh, three weeks before the Games came to Hadleigh.

He said: “The Olympics was amazing, it definitely helped to kick-start our business.

“It was very crazy during the event and for about two weeks afterwards. But we are doing better than last year and we have grown 10 or 20 per cent.

“There is still a lot of interest in Hadleigh, so many people are still coming to use their bikes.”

The Westcliff Hotel, in Westcliff Parade, was fully booked seven months before the Games after attracting the French and Belgian teams.

Manager Roberto Ross said: “It was great. The Olympics definitely helped us to move things forward.

“It’s hard to judge whether it has made us more popular, but the Olympics generated a lot more room sales and we have been trading brilliantly since.”

George Kieffer, chairman of Visit Essex said “These figures show tourism contributes a substantial amount to the local economy and it is heartening to see such positive figures.

“Essex is fantastic for day visits or short breaks. I would recommend people get out and discover new parts of Essex.”

Figures from the Economic Impact of Tourism 2012 report were revealed at Visit Essex’s annual members’ conference.

Comments (4)

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6:14pm Thu 5 Dec 13

Howard Cháse says...

It's about time the general public had a chance to use the olympic mountain bike course
It's about time the general public had a chance to use the olympic mountain bike course Howard Cháse

7:16pm Thu 5 Dec 13

DogsMessInLeigh says...

all in good time Howie all in good time, also you could have entered a few events over the summer if you really wanted, riders of all levels could have had go.
I am sure it will be well worth the wait.
and 2.9 bil is a big amount...i didn't see any of it mind...well not yet anyway, maybe those street lights might stay on after all.
all in good time Howie all in good time, also you could have entered a few events over the summer if you really wanted, riders of all levels could have had go. I am sure it will be well worth the wait. and 2.9 bil is a big amount...i didn't see any of it mind...well not yet anyway, maybe those street lights might stay on after all. DogsMessInLeigh

7:19pm Thu 5 Dec 13

John T Pharro says...

How on earth do they arrive at these figures? There were exactly 891,737 increase in trips, but about 40000 people flocked to Hadleigh. What exactly does a trip mean? A trip to pick up a newspaper on foot does that count? Great on the 1252 tourism jobs, but were they permanent or just for the duration of the Olympics? As to the £2.9 billion to Hadleigh who got this massive amount of money?
How on earth do they arrive at these figures? There were exactly 891,737 increase in trips, but about 40000 people flocked to Hadleigh. What exactly does a trip mean? A trip to pick up a newspaper on foot does that count? Great on the 1252 tourism jobs, but were they permanent or just for the duration of the Olympics? As to the £2.9 billion to Hadleigh who got this massive amount of money? John T Pharro

7:36pm Thu 5 Dec 13

whataday says...

I take it they'll be reducing out council tax and reinstating much needed services then!
I take it they'll be reducing out council tax and reinstating much needed services then! whataday

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