Dragons say knickers to Aurora’s underwear: Rayleigh entrepreneur turned down

Dragons say knickers to Aurora’s underwear: Rayleigh entrepreneur turned down

Dragons say knickers to Aurora’s underwear: Rayleigh entrepreneur turned down

First published in News by , Senior reporter

A RAYLEIGH entrepreneur appeared on Dragon’s Den to bid for investment for novel underwear which can be taken off without removing clothing.

Aurora Tyas describes Pop & Go Knickers as “the only quick dry travel underwear with fasteners on the sides, enabling wearers to quickly change”.

She asked the panel for a £65,000 investment for the product – which she said is already in a few outdoor wear shops – in return for a 25 per cent stake in her business.

Unfortunately for her, the panel were unimpressed with Ms Tyas’s plans, with Duncan Bannatyne telling her: “I don’t think there’s a market there. This is not going to ever be worth even £65,000.”

But the 29-year-old is confident about her product. She said: “They are a lifesaver for people with limited mobility or back injuries, who couldn’t otherwise put on their underwear unaided.”

She added: “The showwas quite nerve-wracking, but I’m glad I went on it. They actually film for about an hour.

“Before it was shown I did fear the worst, as sometimes they just show the entrepreneurs for a few seconds and just the bad bits, but they showed me for nine minutes and they really let me explain the product.”

KellyHoppen criticisedAurora’s habit of interrupting the panel while they were speaking, but computing pioneer Piers Linney said thathe saw in her the “embodiment of an entrepreneur”.

He said that he would have invested in her if she had a different idea and that he would introduce her to a friend of his who owns an outdoor wear company.

Aurora, who lives just off the A127, said the underwear is designed for “women who travel and participate in outdoor pursuits, so they can be sure of staying comfortable”.

She added: “I invented the underwear concept on my round-theworld trip because nothing existed to solve this common problem found among travellers and people who do a lot of outdoor activities.”

Comments (10)

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12:39pm Mon 3 Feb 14

Howard Cháse says...

Smells a bit fishy to me
Smells a bit fishy to me Howard Cháse
  • Score: 1

1:40pm Mon 3 Feb 14

You'dfeelbetterforknowingthat says...

Only an Essex Girl, would dream up this ridiculous idea, though I'm surprised most even bother ...
Only an Essex Girl, would dream up this ridiculous idea, though I'm surprised most even bother ... You'dfeelbetterforknowingthat
  • Score: 5

2:45pm Mon 3 Feb 14

Happy Chickie says...

Taking off my undies without taking off my clothes? Goes against everything my mum taught me about getting dressed/undressed.
Taking off my undies without taking off my clothes? Goes against everything my mum taught me about getting dressed/undressed. Happy Chickie
  • Score: 4

3:01pm Mon 3 Feb 14

DogsMessInLeigh says...

Aurora, who lives just off the A127, said the underwear is designed for “women who travel and participate in outdoor pursuits, so they can be sure of staying comfortable”.

She added: “I invented the underwear concept on my round-the-world trip because nothing existed to solve this common problem found among travellers and people who do a lot of outdoor activities.

________
she may well see a few pairs of panties but there ain't no massive global market for them plus she has alienated the other half of the population, sounds like a no go...
So i'm out too.
Aurora, who lives just off the A127, said the underwear is designed for “women who travel and participate in outdoor pursuits, so they can be sure of staying comfortable”. She added: “I invented the underwear concept on my round-the-world trip because nothing existed to solve this common problem found among travellers and people who do a lot of outdoor activities. ________ she may well see a few pairs of panties but there ain't no massive global market for them plus she has alienated the other half of the population, sounds like a no go... So i'm out too. DogsMessInLeigh
  • Score: 3

11:39pm Mon 3 Feb 14

ThisYear says...

DogsMessInLeigh wrote:
Aurora, who lives just off the A127, said the underwear is designed for “women who travel and participate in outdoor pursuits, so they can be sure of staying comfortable”.

She added: “I invented the underwear concept on my round-the-world trip because nothing existed to solve this common problem found among travellers and people who do a lot of outdoor activities.

________
she may well see a few pairs of panties but there ain't no massive global market for them plus she has alienated the other half of the population, sounds like a no go...
So i'm out too.
You are probably into long-johns.
[quote][p][bold]DogsMessInLeigh[/bold] wrote: Aurora, who lives just off the A127, said the underwear is designed for “women who travel and participate in outdoor pursuits, so they can be sure of staying comfortable”. She added: “I invented the underwear concept on my round-the-world trip because nothing existed to solve this common problem found among travellers and people who do a lot of outdoor activities. ________ she may well see a few pairs of panties but there ain't no massive global market for them plus she has alienated the other half of the population, sounds like a no go... So i'm out too.[/p][/quote]You are probably into long-johns. ThisYear
  • Score: 0

7:12am Tue 4 Feb 14

whateverhappened says...

Night club knickers, sounds like a cracking idea to me!
Night club knickers, sounds like a cracking idea to me! whateverhappened
  • Score: 0

9:57am Tue 4 Feb 14

Howard Cháse says...

ThisYear wrote:
DogsMessInLeigh wrote:
Aurora, who lives just off the A127, said the underwear is designed for “women who travel and participate in outdoor pursuits, so they can be sure of staying comfortable”.

She added: “I invented the underwear concept on my round-the-world trip because nothing existed to solve this common problem found among travellers and people who do a lot of outdoor activities.

________
she may well see a few pairs of panties but there ain't no massive global market for them plus she has alienated the other half of the population, sounds like a no go...
So i'm out too.
You are probably into long-johns.
Combinations with a button up flap at the back
[quote][p][bold]ThisYear[/bold] wrote: [quote][p][bold]DogsMessInLeigh[/bold] wrote: Aurora, who lives just off the A127, said the underwear is designed for “women who travel and participate in outdoor pursuits, so they can be sure of staying comfortable”. She added: “I invented the underwear concept on my round-the-world trip because nothing existed to solve this common problem found among travellers and people who do a lot of outdoor activities. ________ she may well see a few pairs of panties but there ain't no massive global market for them plus she has alienated the other half of the population, sounds like a no go... So i'm out too.[/p][/quote]You are probably into long-johns.[/p][/quote]Combinations with a button up flap at the back Howard Cháse
  • Score: 0

3:32pm Tue 4 Feb 14

ThisYear says...

Howard Cháse wrote:
ThisYear wrote:
DogsMessInLeigh wrote:
Aurora, who lives just off the A127, said the underwear is designed for “women who travel and participate in outdoor pursuits, so they can be sure of staying comfortable”.

She added: “I invented the underwear concept on my round-the-world trip because nothing existed to solve this common problem found among travellers and people who do a lot of outdoor activities.

________
she may well see a few pairs of panties but there ain't no massive global market for them plus she has alienated the other half of the population, sounds like a no go...
So i'm out too.
You are probably into long-johns.
Combinations with a button up flap at the back
Long-johns the original onesies.
[quote][p][bold]Howard Cháse[/bold] wrote: [quote][p][bold]ThisYear[/bold] wrote: [quote][p][bold]DogsMessInLeigh[/bold] wrote: Aurora, who lives just off the A127, said the underwear is designed for “women who travel and participate in outdoor pursuits, so they can be sure of staying comfortable”. She added: “I invented the underwear concept on my round-the-world trip because nothing existed to solve this common problem found among travellers and people who do a lot of outdoor activities. ________ she may well see a few pairs of panties but there ain't no massive global market for them plus she has alienated the other half of the population, sounds like a no go... So i'm out too.[/p][/quote]You are probably into long-johns.[/p][/quote]Combinations with a button up flap at the back[/p][/quote]Long-johns the original onesies. ThisYear
  • Score: 0

3:41pm Tue 4 Feb 14

popandgoknickers says...

Hi everyone, thanks for your comments.

Pop&Go Knickers is a niche product for niche markets. We are targeting people with busy lifestyles who go on expeditions, take lots of long-haul flights, go backpacking for months...etc... , definitely not common people with more routine lifestyles.

We are also selling to the healthcare market for people with limited mobility, only female underwear currently available but men's designs in progress....
Hi everyone, thanks for your comments. Pop&Go Knickers is a niche product for niche markets. We are targeting people with busy lifestyles who go on expeditions, take lots of long-haul flights, go backpacking for months...etc... , definitely not common people with more routine lifestyles. We are also selling to the healthcare market for people with limited mobility, only female underwear currently available but men's designs in progress.... popandgoknickers
  • Score: 0

6:59pm Tue 4 Feb 14

ThisYear says...

popandgoknickers wrote:
Hi everyone, thanks for your comments.

Pop&Go Knickers is a niche product for niche markets. We are targeting people with busy lifestyles who go on expeditions, take lots of long-haul flights, go backpacking for months...etc... , definitely not common people with more routine lifestyles.

We are also selling to the healthcare market for people with limited mobility, only female underwear currently available but men's designs in progress....
They are a fickle lot those dragons..your probably better off without their investment..

As for the mens designs..can you come up with a 'scrape off' long-john..DogsMessi
nLeigh would probably buy one a year. (Grey)
[quote][p][bold]popandgoknickers[/bold] wrote: Hi everyone, thanks for your comments. Pop&Go Knickers is a niche product for niche markets. We are targeting people with busy lifestyles who go on expeditions, take lots of long-haul flights, go backpacking for months...etc... , definitely not common people with more routine lifestyles. We are also selling to the healthcare market for people with limited mobility, only female underwear currently available but men's designs in progress....[/p][/quote]They are a fickle lot those dragons..your probably better off without their investment.. As for the mens designs..can you come up with a 'scrape off' long-john..DogsMessi nLeigh would probably buy one a year. (Grey) ThisYear
  • Score: 1

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