Landmark tower block is now becoming flats

Echo: Landmark tower block is now becoming flats Landmark tower block is now becoming flats

A NEGLECTED town centre tower block has finally been sold after four years, the Echo can reveal.

Campaigners hope plans to convert the iconic Trafford House tower in Cherrydown East, Basildon, into plush flats, bars and restaurants, will now progress.

Previous owners Colonnade had stalled on converting the building into 359 flats and 12,000 sq ft of shops and restaurants since buying the building in 2010.

Marketing firm London29 have now said ity sold the building to Criterion Capital, an asset management business with a big property portfolio in London.

Using new Government rules, it has submitted a revised planning application to convert Trafford House into 348 flats.

Danny Lovey, of Ross Way, Langdon Hills, said: “I’m pleased the building has been purchased by someone that would appear to want to develop it.

“Throughout the time Colonnade owned the building they never wanted to develop it.

Hopefully, Criterion will bring the plans to a speedy conclusion and actually develop the building, which is long overdue.”

In March, RMD Trafford House 2000, a firm believed to be linked to Colonnade, successfully got an extension on the existing planning permission for 359 flats and retail or leisure space at the building.

Criterion Capital has a choice of moving forward with that scheme, or its own planning proposal it has submitted to Basildon Council.

It is not known where Criterion’s scheme involves creating commercial space at the bottom of the building.

Plans to convert the tower block, formerly home of Ford in Basildon, have been afoot since 2010 when images of a tree-lined Cherrydown East, with the building sporting a vastly modern look.

However, Colonnade put it back up for sale in 2011.

Richard Moore, Tory councillor responsible for regeneration on Basildon Council, said: “This seems to be positive news as Colonnade did not have a great track record in Basildon.

“As the new firm is an asset management company, that would indicate that they are likely to do something to the building. We will wait and see for further details from the application.”

The Echo contacted Criterion but they did not respond to our request for comment before we went to press.

Comments (8)

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9:12am Thu 3 Jul 14

John Right says...

Hope it doesn't turn into another Brook House, full of unemployed crack head scum.
Hope it doesn't turn into another Brook House, full of unemployed crack head scum. John Right
  • Score: 11

9:47am Thu 3 Jul 14

andyh says...

Ideal location for commuters. Almost fall out of bed and into train.
Ideal location for commuters. Almost fall out of bed and into train. andyh
  • Score: 14

10:28am Thu 3 Jul 14

Howard Cháse says...

As long as the developers can follow up on these plans this is excellent news.

It ties in with the ongoing residential development of Cherrydown with the Morello Quarter and should take some pressure off greenbelt/open spaces in the area.

As long as the proposed housing unit total is included in the amount of new residential units we are constantly told by Basildon Council Builders
Co. need building in the area this can be nothing but good news.
As long as the developers can follow up on these plans this is excellent news. It ties in with the ongoing residential development of Cherrydown with the Morello Quarter and should take some pressure off greenbelt/open spaces in the area. As long as the proposed housing unit total is included in the amount of new residential units we are constantly told by Basildon Council Builders Co. need building in the area this can be nothing but good news. Howard Cháse
  • Score: 8

10:31am Thu 3 Jul 14

DAGASMAN says...

If i had the money id have bought it and just run around it in my pants
If i had the money id have bought it and just run around it in my pants DAGASMAN
  • Score: 12

10:38am Thu 3 Jul 14

Chris Flunk says...

DAGASMAN wrote:
If i had the money id have bought it and just run around it in my pants
If you hadn't spent the money on pants you could probably have afforded a tower block in Basildon.
[quote][p][bold]DAGASMAN[/bold] wrote: If i had the money id have bought it and just run around it in my pants[/p][/quote]If you hadn't spent the money on pants you could probably have afforded a tower block in Basildon. Chris Flunk
  • Score: 17

6:14pm Thu 3 Jul 14

ChampKind says...

Don't know why they don't do this to the office blocks in Victoria Avenue
Don't know why they don't do this to the office blocks in Victoria Avenue ChampKind
  • Score: 8

6:20pm Thu 3 Jul 14

Poverty29 says...

This development sounds like a good idea, but time will tell as to if it will ever be completed. I can only see this being commuter flats, People that dont actually live in them just sleep, being in London all week. Also they would be almost unaffordable to most anyway.
Still doesn't go to any lenghs in solving the continued housing crisis in Basildon. But i guess thats not where the money is then for developers, Making "affordable housing". What they call affordable today is shocking
This development sounds like a good idea, but time will tell as to if it will ever be completed. I can only see this being commuter flats, People that dont actually live in them just sleep, being in London all week. Also they would be almost unaffordable to most anyway. Still doesn't go to any lenghs in solving the continued housing crisis in Basildon. But i guess thats not where the money is then for developers, Making "affordable housing". What they call affordable today is shocking Poverty29
  • Score: 10

2:28pm Fri 4 Jul 14

n-unknown says...

I don't get why the council has a 'fetish' for wanting so many flats in that area. I understand that the train station is next door, but do they really want a concrete jungle which will eventually end up as Royal Court flats Version 2? Of course there will be a little bit of profit (and back handers more than likely), but still, c'mon!

I personally thought that site would be the best location if the council were ever to be crazy (and stupid) enough to allow a new college to be built so near to the town centre.
I don't get why the council has a 'fetish' for wanting so many flats in that area. I understand that the train station is next door, but do they really want a concrete jungle which will eventually end up as Royal Court flats Version 2? Of course there will be a little bit of profit (and back handers more than likely), but still, c'mon! I personally thought that site would be the best location if the council were ever to be crazy (and stupid) enough to allow a new college to be built so near to the town centre. n-unknown
  • Score: 5

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