DONATING blood could save the life of a new mother or baby – that’s the message from NHS bosses ahead of Mother’s Day.

Many think blood is used mainly for accident and emergency procedures, but a blood transfusion can also help save the life of a new mother, or be used during pregnancy to treat both mum and baby.

Premature babies often need a blood transfusion as they may not make enough red blood cells to replace the blood taken for essential tests.

Selina Charles, from NHS Blood and Transplant, said: “During March, we are encouraging people to think about other mothers and families in addition to their own. One blood donation can help up to three adults or six babies, so donors really can make a huge difference each time they attend a session.

“The need for blood never stops and with more than 6,000 blood donations needed by hospitals in England and North Wales every day, I would encourage both new and returning donors to make a date to roll up their sleeve and donate.

“Giving blood doesn’t take too long. It should take less than an hour from arriving at your appointment time to completing your donation. So make the time to give blood, you never know whose life you could save.”

Supplies of the blood group O Rh Negative are particularly in demand.

Supplies of rarer blood groups A Rh Negative, B Rh Negative and AB Rh Negative are also at risk of running out.

Anyone fit and healthy, aged over 17, and weighing over 7st 12lbs is able to give blood.

Donor sessions will take place at Wickford Community Centre, in Market Road, Wickford, from 9.45am until 4pm on Sunday, March 29.

To book an appointment, visit www.blood.co.uk or call 0300 1232323.