THE Only Way is Essex star Lydia Bright is encouraging people to unite and support people with breast cancer.

She is urging people to wear a pink unity band on World Cancer Day, February 4.

The 26-year-old reality TV star said: “Like many people, I’ve had close family and friends affected by breast cancer.

“That is why this World Cancer Day, I’m encouraging everyone to unite in a simple, but powerful life-changing act – wearing a Unity Band.”

The unity band is made of two parts, knotted together, to represent strength in unity and the power of what can be achieved when people join forces.

The pink unity bands will be ready to collect at Asda stores throughout Essex from January 23 for a suggested donation of £2.

Each pink unity band bought at Asda will raise money for the two leading breast cancer charities; Breast Cancer Care and Breast Cancer Now.

Over the last 20 years, Asda’s Tickled Pink campaign has helped Breast Cancer Care and Breast Cancer Now provide life-changing tailored care, support and information for anyone affected by breast cancer, as well as funding life-saving research into this devastating disease.

To donate and support the cause, visit cancerresearchuk.org/support-us/donate/world-cancer-day