Two men held staff at gunpoint and demanded money at M&S confectioners.
The men entered the shop in London Road, Rayleigh, at around 6.10am wearing hooded tops and balaclavas.
They were armed with what has been described as a gun and an axe.
They demanded money and one of the men grabbed a member of staff. The member of staff was not injured but pressed an alarm which caused the men to run off.
Fortunately, the men were unsuccessful and nothing was taken.
Essex Police have released a CCTV image of a man we want to speak to in connection with the incident.
As well as an image of car which drove passed the shop as the men were leaving and may have seen them.
If you recognise the man pictured or have any information about the incident please contact Detective Constable Andy Coles at Southend CID on 101 or Crimestoppers anonymously on 0800 555 111.
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