intu Lakeside will get a Silentnight store after the company found success at one of the Thurrock shopping centre's sister outlets.
Following the opening of its first UK standalone showroom at intu Trafford Centre, Silentnight has now signed up to 4,800 sq ft of space at intu Lakeside, gaining access to millions of customers visiting the centre each year.
Rebecca Ryman, regional managing director, intu, said: “Silentnight is the latest company to see the benefits of opening their store in a prime regional shopping centre, as they’re able to interact with customers, increase brand awareness and draw their target customers into a new realm.
"Creating compelling experiences that draw customers from further is what we do, and the addition of Silentnight to our store line-up will help us continue to do just that.”
intu Lakeside is undergoing a multi-million pound expansion.
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