After a successful first round, the Echo is back, with another free digital marketing advice seminar, aimed specifically at local businesses who would like to expand their digital knowledge and cut through the jargon.
Digital marketing expert, Rachael Dunn, who is co-ordinating the workshops, said: "After 17 years in media I’ve seen a lot of changes and challenges for SMEs when it comes to marketing their businesses.
"The most common issue at present relates to online marketing: ‘Where do I start?’, ‘There are too many options!’ "But often, these businesses forget about the key fundamentals you have to have in place before you even look into online marketing.
"Get your website right. This is the first step if you want to attract people to your product/services online."
Expert Rachael Dunn has 17 years’ experience in the media industry
Digital specialists will be on hand should you want to speak on a 1-2-1 basis, but rest assured this is not a sales environment – we are simply delivering free advice and information.
Every business that attends is entitled to receive a free online health check around their businesses, to shine more light on specific areas of interest.
Our previous events have been hugely successful with more than 200 local business gaining insight into maximising their brands reach online and understanding the importance of social media presence and engagement.
Social media expert Scott Hornsby, will also be speaking about how the choices you make on social media and the strategy you build could have a huge impact on your business.
For the 600 million active brand pages on Facebook, Scott explains why video is their future, and why a significant algorithm change means consumers will begin to see far fewer posts from brands like those in the room...starting now.
"That's a heck of a lot of people to fight against to be seen," he began.
"A hundred-million hours of video is watched on Facebook each day highlighting how huge video is.
"But you must ensure you have the right strategy to succeed. We've changed the way we consume news and content now which means brands are constantly having to fight for people's attention."
Think engagement, immerse yourself in talking with your customers. Think video, post videos of your business, the good things you do, the products you have straight to FB which will enhance reach. Think insights, understand your audience, what they like and when they like it.
— Scott Hornsby (@ScottKHornsby) January 22, 2018
Scott Hornsby, Digital and Social Media Editor at Newsquest
Guests will also hear from Chris Hatton, former reporter turned regional editor-in-chief and Mike Harper, Newsquest’s managing director for Essex and north London, who described what has become an “increasingly complex and fractured” digital landscape.
Chris Hatton, regional editor-in-chief of Newsquest Essex and north London
Mike Harper setting the digital scene at the event
Our free seminars cover best practice when setting your online marketing plan.
Topics will include:
• How the marketing landscape has changed
• Setting realistic marketing objectives
• Multi-channel marketing
• Online display – getting it right
• Social media – engaging with your audience is your key to success
This time we have two session for the Basildon seminar. These will be held at 9.30am and 13.30pm on Wednesday 16th May 2018 at the Holiday Inn Basildon, lasting roughly 90 minutes, including time for tea/coffee before and after the session.
Spaces are limited, so to book go to: www.basildondigitalseminar.co.uk - a member of our team will confirm your attendance within 24 hours.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel