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Retail gloom as another store shuts in Basildon town centre
8:00am Monday 25th June 2012 in News
YET another Basildon town centre shop bolted its doors for good yesterday.
Balloon and fancy dress specialist, Pure Party, had its last day of trading before pulling down its shutters for the finaltime.
The store, based in the town centre, next to Wilkinson’s, has been forced to close after its parent company Clinton Cards went bust.
Although a buyer from the US was found for the greetings card chain, the new owners decided not to save the town centre Clinton Card branch, nor its sister shop Pure Party.
Yesterday a huge sign was up in the shop advertising the closure and saying “everything must go”.
The store sold fancy dress costumes and accessories, but specialised in balloons for birthdays and weddings.
It is thought most of the ten members of staff in the shop have found alternative jobs in surviving Clinton branches.
Former customer Julie Day, 27, of Rectory Road, Pitsea, said: “I’m gutted. I used the shop for loads of special events, including my own hen night.
“They had accessories nobody else had. It’s a real shame to see it go.
“Stuff in other shops is either really tacky or really expensive.”
One town centre businessman, who asked not to be named, said: “The worst thing about this is I understand the shop was making money, it wasn’t struggling. It’s a shame. It’s been dragged down by the demise of Clinton Cards.”
It is the latest retail blow for Basildon, Pure Party’s closure comes after the demise of Peacocks, Top Shop and Burger King, as well as two independent pet shops.
The trouble facing retailers in Basildon town centre is not being matched in the Eastgate Shopping Centre, where business is booming.
The Clinton Cards branch inside the Eastgate Centre has been kept open by the new owners, despite being located next door to another card shop.
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