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Passengers at Gatwick enjoy Southend's Rossi ice cream
ENJOYING a Rossi’s ice cream on Southend seafront is a summer tradition but passengers heading to far-flung destinations this year started their holidays with the treat.
The iconic firm was chosen by British Airways to supply ice cream for 50,000 passengers at Gatwick’s North Terminal for a fortnight during August.
Colin Gray, Managing Director of Rossi Ice Cream, said airline wanted a patriotic theme which also reflected the famous design of the planes’ tail fins.
He said: “They served our special celebration ice cream in red, white and blue, (vanilla with strawberry and blueberry ripples) plus other flavours to replicate British Airways’ corporate colours.”
Colin said he was proud to be asked by one of Britain’s leading brands to supply his product to them and says that some of the country’s biggest names have followed BA’s lead.
He added: “Rossi ice cream has been enjoyed by bands, artists and VIPs appearing at several big music festivals as part of their backstage refreshments. Also a number of celebrities and Harrods’ key customers have recently enjoyed our ice cream at their parties and events.”
To get them in the holiday mood, customers were offered Rossi ice creams as a summer send-off.
Colm Lacy, British Airways’ head of commercial at Gatwick, said: “It was all good fun. We simply wanted to get people excited for their holidays and thought this was an ideal way of celebrating with them.”
Paul Fitch, Gatwick Airport’s head of terminal operations, added: “At Gatwick we aim to treat every passenger as our guest, helping to make their journey a positively memorable one, which is why we
thought what better way to enhance that holiday spirit this summer than by giving our passengers ice cream.”