RETAIL giant Asda has promised to listen to residents before opening a new superstore 24 hours a day.

A Government inspector, has overturned Rochford District Council's refusal to allow unlimited opening, after the firm appealed.

The new store, in Rawreth Lane, Rayleigh, is now nearing completion as part of the development of the old Park School site.

The development also includes housing, the new Rayleigh Leisure Centre and a primary school.

The supermarket originally also applied to the council for new illuminated signs advertising 24-hour opening, but these have now been withdrawn.

In a report to councillors, head of planning Shaun Scrutton said: "These were optional signs which the applicant has asked to be deleted, as the store is not to open to customers for 24 hours."

However, the company has also applied to the council for a licence to sell beers, wines and spirits 24 hours a day.

Asda spokesman Philip Bartram said: "We have not made any decision about opening hours and we will listen to the local people.

"Options are open, but I cannot be more specific."

He added: "We are really excited about coming to Rayleigh and are looking forward to working closely with the local community as our store develops."

Chris Black, Lib Dem councillor for Downhall and Rawreth, said he still had concerns about the store's likely opening hours.

He said: "I will be keeping a close watch on the situation, as this is probably closer to homes than any other Asda store, particularly in this area.

"There are major concerns and a lot of people feel bitter about what has happened, so I hope the company will take note of local concerns."