Southend needs new shopping district, say planners (From Echo)
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Southend needs new shopping district, say planners
6:00am Friday 4th January 2013 in Local News
The planned retail park at Fossetts Farm
SOUTHEND desperately needs a new shopping district, according to planners behind the Blues’ maligned Fossetts Farm project.
Experts at Savills, which has been hired by Southend United to fight its corner over the controversial scheme, claim the town centre is currently “over trading”.
The club’s plans to build a new out-of-town retail park at Fossetts, alongside a 22,000-seater stadium, have been cast into disarray after councillors demanded to see more evidence that the development would not harm town centre shops.
But, in a report for Southend Council planners, a spokesman for Savills said the case for a new retail park was overwhelming.
He added: “There is a significant and immediate need for additional retail floorspace within Southend.
“In light of the level of expenditure and minimal level of trade diversion from the town centre, it cannot be a credible case that the proposal will have a significant adverse impact (on the town centre).”
The Fossetts plans appeared before the council’s development control committee earlier this month.
The Blues needed approval to renew the planning permission they first secured in 2008, and also asked the authority to scrap an agreed £6million contribution to protect the town centre from the new retail park.
But councillors rejected both requests, deferring a decision until March so more evidence could be produced.
Savills’ claims are based on a trading survey conducted by the council last year, in which it claims Southend’s retailers sell £9,200 worth of goods per square metre every year.
It points out that is much higher than the benchmark level of £6,500 prescribed by the authority.
But GL Hearn, a consultant hired by the council to assess Savills’ conclusions, said there was no evidence of such “over trading” in reality.
A spokesman said: “We would have anticipated that the higher level of trading identified would have been corroborated with on the ground evidence, such as how busy the town centre actually is and demand from new retailers to gain a presence in the town centre.
“The health check of Southend does not indicate any such over trading stress which would, in our view, suggest there is a need to plan to relieve pressure by making new floorspace.”
Comments are closed on this article.
Comments (24)
6:22am Fri 4 Jan 13
SARFENDMAN says...
8:29am Fri 4 Jan 13
ayoungie1 says...
Victoria Circus is empty......
8:32am Fri 4 Jan 13
Sensible Man says...
8:39am Fri 4 Jan 13
fletch12107 says...
9:29am Fri 4 Jan 13
Carnabackable says...
11:59am Fri 4 Jan 13
sosad 1 says...
12:01pm Fri 4 Jan 13
mys842 says...
urch/Wakering area.
12:16pm Fri 4 Jan 13
marshman says...
Then they get consultants in to compile a report that says there's no evidence of that 'on the ground'.
I think they should get consultants in to compile a report that tells them consultant's report aren't worth the paper they're written on.
12:24pm Fri 4 Jan 13
Carnabackable says...
12:47pm Fri 4 Jan 13
Tom from Southend says...
2:17pm Fri 4 Jan 13
sjreynolds143 says...
Airport Trading Estate - PC World, closed.
Fossets - Comet, closed.
The airport estate is only busy because it has Macdonalds. And when did you ever see the B&Q car park full? Maplin isn't exactly heaving, either.
SBC should stick to their guns. The extra cash could rejuvenate the High Street, if only by making car parking free for a few years!
3:20pm Fri 4 Jan 13
emcee says...
The rents and rates in the centre of Southend (inc. Vic Shopping Centre) are extreme to the point of extrotionate. Very few businesses, especially small, independent businesses, would even consider the High St or the town centre shopping centres, especially when other factors are taken into consideration like the high parking costs and high public transport costs for their customers. And here lies the propblem.
Out of town shopping centres are fine and will rarely impact on the town centres if the town centres were opened up to the independent trader with low rents, rates and cheap fares and parking to attract the customers. This will leave the larger, chain stores to use the out of town retail parks and, thus, a happy balance is created.
There is no way on this earth that a new retail park will damage the town centre as it is. The council need to take their blinkers off and realise that the thing killing the town centre are the high rents, rates, parking and public transport costs, not out of town retail parks.
3:52pm Fri 4 Jan 13
Yachtsman says...
Hearn = High Street "Nott Overtrading" commisioned by SBC.
Savilles stated at 1st Application that Sutton Road is a local rural lane that would not be affected by the increase in traffic - well I know which report I will beleive and it would not be Savilles
4:50pm Fri 4 Jan 13
Letmetryagain says...
Making money for themselves.
4:55pm Fri 4 Jan 13
mys842 says...
Absolute rubbish about there being a McDonalds there. People go there as I do because either, they need an alternative to the town centre Argos, the need Staples or one of the discount shops. It has free parking unlike town centres and is therefore highly attractive. PC world has been almagated to the London Road retail park - not a town centre location. In fact the town centre one closed.
Comet closed as did almost every other comet store in the country - this is nothing to do with Southend.
The extra caseh won't be spent on Southend High Street and we all know it. It's like SBC council have given up on the High Street. If they hadn't they'd knock down some of the eyesore buildings, reduce parking charges for non-seafront car parks, attract businesses to The Victoria, etc etc etc
6:47pm Fri 4 Jan 13
Max Impact says...
and Comet going bust nationwide.
Some fools on here blamed Southend for the demise (on the High Street) of
TJ Hughes, Woolworths & Hawkins Bazaar
I kid you not!
7:12pm Fri 4 Jan 13
asbo. just the truth says...
9:55am Sat 5 Jan 13
gary 51 says...
5:15pm Sat 5 Jan 13
jolllyboy says...
7:16pm Sat 5 Jan 13
Max Impact says...
Do tell what is this secret agenda you allude to, please tell do please tell pretty please with sugar and a cherry on top.
6:35pm Sun 6 Jan 13
RobertFS says...
Sorry SBC - lost income
But revitalise the High street.
make your choice.
i for one will not go to Southend High street from Leigh when i can go to Bluewater for the day or even Lakeside and the retail park and park for free. Better choice and no stupid charges.
Another reason why i won't go to the Stratford site (westfield?) - parking charges.
2:13pm Mon 7 Jan 13
Max Impact says...
3:18pm Tue 8 Jan 13
Max Impact says...
Anyone...
6:47pm Thu 10 Jan 13
Max Impact says...