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New app will help small firms compete
6:00am Thursday 24th October 2013 in Local News
A BILLERICAY trader has launched a new mobile phone app to give independent firms a chance to compete with bigger retail giants on the high street.
Trevor Draper, owner of the Billericay Cookshop in High Street, hopes Scanned by Me, which launches at the end of this month, will help independent retailers use 21st Century technology at low cost.
The app, which is available for Apple handsets and on Android soon, allows users to scan QR codes - these are an easy to scan code which allow businesses producing adverts or products to link any additional information they would like the consumer to see using a mobile phone.
Mr Draper wants independent retailers to start incorporating QR barcodes into their products so anyone who likes their friend’s tie, shoes or hat for example can scan the item and find where it is stocked, how much it is and what colours it comes in.
The idea is to give independent traders an affordable way to take on bigger retailers and see which products are trending.
Mr Draper, who has been working on the project for two years, said: “It’s very quick, very easy and simplifies the whole process.
“I’m very relieved we have got it to this stage and I’m hopeful it will make an impact on the people it’s intended for.”
For more information visit www.scannedbyme.com
The app is available to download free from the istore.
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