FAMILY and friends of Big Brother favourite Brian Belo have printed up T-shirts to help him win.

They feature a picture of the popular 19-year-old, from Basildon, and the slogan: "Keep Brian in it to win it".

Brian's cousin Natalie Smith, 21, her mum Rhona, 42, and family friend Karen Beat, 45, have been wearing the T-shirts on visits to Basildon and Lakeside shopping centre.

Karen, of Grange Road, Billericay, said: "We've been asking as many people as possible to vote for him and the reaction has been absolutely brilliant.

"People seem to really love him. Brian is not a backstabber, he's a genuine, loveable guy and I think people have warmed to him.

"He's been a brilliant ambassador for Essex. We went on holiday to the Costa Brava and kept asking people who they liked best, without telling them we know him.

"Some people were from Leeds, some were from Newcastle, but they all said Brian was their favourite."

Brian, from Ampers End, Basildon, has won over viewers with his cheeky, Essex boy charm.

The former pupil of Bromfords School, in Wickford, is currently the bookmakers' favourite to win Big Brother.