Towie’s Lucy Mecklenburgh set to open Victoria Centre store in Southend

New venture – Towie’s Lucy Mecklenburgh.

New venture – Towie’s Lucy Mecklenburgh.

First published in News

SOUTHEND’S Victoria shopping centre is set to receive a sprinkle of Towie magic.

Lucy Mecklenburgh, from the hit ITV2 show The Only Way is Essex, will soon open a second branch of Lucy’s Boutique, following the success of her first shop in Brentwood.

Victoria centre bosses are hoping the new store will be a timely boost for the mall, which has suffered badly due to the economic downturn which started just after the centre underwent a £24million makeover, in 2007.

However, bosses are now busy turning things around and the arrivals of high street chains, including Next, Boots and shoe shop Deichmann, have helped raise the centre’s profile.

Miss Mecklenburgh will be the first Towie star to open for business in Southend – and she told the Echo how she can’t wait to be part of a town she has a real affinity with.

She said: “I’m really excited. I used to visit the amusements and have fish and chips with my family in Southend when I was little, and I went to college there, so I’ve got some great memories.

“It seemed fitting to open a store in Southend. I’m looking forward to meeting new customers and offering them all the latest fashion pieces and accessories.”

Stars of Towie have become synonymous with setting up their own businesses whilst starring on the show, most of which are in the Towie heartland of Brentwood.

Ricky Rayment co-owns Bar Blanco in Rayleigh, and Mick Norcross, owner of the Sugar Hut in Brentwood, has had planning permission for The Grand in Leigh since 2010, but work there has yet to start.

The store will go on the ground floor of the centre, and the refit for the boutique began last week. An official opening date is yet to be announced.

Dennis Baldry, manager of the Victoria Shopping Centre, said: “It’s great news.

“It’s a new store opening in the shopping centre – that’s always a bonus – and having someone that’s such a well known personality is great for us in Southend.

“She could have opened a store anywhere she wanted. The fact she chose Southend is fantastic. It will add a touch of glamour to the centre.”

Towie star Amy Childs has seen massive success in her business career since leaving the show in 2011. She opened a beauty salon in Brentwood in 2011, and followed that up in September 2012 with a boutique.

She then opened a pop-up store at Eastgate Shopping Centre, in Basildon, in November last year, which left centre managers celebrating after a surge in visitor numbers over the Christmas period.

Lucy’s boutique in the Victoria will mean 50 out of the 70 shops there are occupied.

Comments (26)

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8:13am Thu 22 Aug 13

Rich.;Carol says...

ECHO please stop giving these people headlines .
ECHO please stop giving these people headlines . Rich.;Carol
  • Score: 25

8:23am Thu 22 Aug 13

Speedysnail says...

Who cares?
Who cares? Speedysnail
  • Score: 18

8:40am Thu 22 Aug 13

sue.close says...

I hope she isn't selling fur again.
I hope she isn't selling fur again. sue.close
  • Score: 11

8:56am Thu 22 Aug 13

DonaldUnpleasance says...

sue.close wrote:
I hope she isn't selling fur again.
Is that a euphemism?
[quote][p][bold]sue.close[/bold] wrote: I hope she isn't selling fur again.[/p][/quote]Is that a euphemism? DonaldUnpleasance
  • Score: 14

9:00am Thu 22 Aug 13

Red Hand Gang says...

Pathetic
Pathetic Red Hand Gang
  • Score: 13

9:23am Thu 22 Aug 13

Alice in Her Own Land :P says...

Who?
Who? Alice in Her Own Land :P
  • Score: 14

9:23am Thu 22 Aug 13

Alice in Her Own Land :P says...

Who?
Who? Alice in Her Own Land :P
  • Score: 7

9:47am Thu 22 Aug 13

Speedysnail says...

Wonder how long it took to think of that name for the shop? Why does this crap make the news.
Wonder how long it took to think of that name for the shop? Why does this crap make the news. Speedysnail
  • Score: 10

10:11am Thu 22 Aug 13

pembury53 says...

she is fit though..........
she is fit though.......... pembury53
  • Score: -6

10:46am Thu 22 Aug 13

DogsMessInLeigh says...

probably got a good deal on the rental costs just to get a 'big superstar' name on board the shopping centre, is it next to the fruit and veg bloke..?
probably got a good deal on the rental costs just to get a 'big superstar' name on board the shopping centre, is it next to the fruit and veg bloke..? DogsMessInLeigh
  • Score: 9

10:47am Thu 22 Aug 13

QuiteBored says...

It will be open for one month, then after the FAD of it wears off and all the chavvy kids that watch the program are back at school, it will close.
It will be open for one month, then after the FAD of it wears off and all the chavvy kids that watch the program are back at school, it will close. QuiteBored
  • Score: 10

11:21am Thu 22 Aug 13

DogsMessInLeigh says...

QuiteBored wrote:
It will be open for one month, then after the FAD of it wears off and all the chavvy kids that watch the program are back at school, it will close.
Remember the foot eating fish place in there..? that had all the grand hoo harr opening i even think one of those Essex celebs opened that....but that disappeared off the radar soon after.
[quote][p][bold]QuiteBored[/bold] wrote: It will be open for one month, then after the FAD of it wears off and all the chavvy kids that watch the program are back at school, it will close.[/p][/quote]Remember the foot eating fish place in there..? that had all the grand hoo harr opening i even think one of those Essex celebs opened that....but that disappeared off the radar soon after. DogsMessInLeigh
  • Score: 10

11:29am Thu 22 Aug 13

max zorin says...

wow, i'm speachless with admiration haha
wow, i'm speachless with admiration haha max zorin
  • Score: 4

12:04pm Thu 22 Aug 13

JimMicDan says...

“She could have opened a store anywhere she wanted....." Lies, lies and more lies.
“She could have opened a store anywhere she wanted....." Lies, lies and more lies. JimMicDan
  • Score: 6

12:14pm Thu 22 Aug 13

Feminism is Dead says...

Oh great, another tasteless shop in Southend selling cheaply made, garish, overpriced crud.
Oh great, another tasteless shop in Southend selling cheaply made, garish, overpriced crud. Feminism is Dead
  • Score: 13

12:48pm Thu 22 Aug 13

DogsMessInLeigh says...

Hope theres some iphone covers with stick on sparkly bits and bobs., they are good sellers.
Hope theres some iphone covers with stick on sparkly bits and bobs., they are good sellers. DogsMessInLeigh
  • Score: 8

12:51pm Thu 22 Aug 13

Southend Andy says...

Good luck to them, the way I see it a used shop is better then no shop. Why can't some people see that?
Good luck to them, the way I see it a used shop is better then no shop. Why can't some people see that? Southend Andy
  • Score: 2

5:30pm Thu 22 Aug 13

IHATETOWIE says...

I have watched with sorrow as Southend has, slowly but surely, gone to the dogs over the last couple of decades but now it would appear that it has finally belly flopped to an all new low.

Who / what is this new breed of plastic air-heads and how did we find ourselves in an era where such nobodies actually warrant a news article, albeit just in the local rag? I must be getting old...

Please don't waste any more column inches on them. Besides, like the cr**py shop in an already dead shopping centre, they'll be long forgotten about in a year or two from now - thank God!
I have watched with sorrow as Southend has, slowly but surely, gone to the dogs over the last couple of decades but now it would appear that it has finally belly flopped to an all new low. Who / what is this new breed of plastic air-heads and how did we find ourselves in an era where such nobodies actually warrant a news article, albeit just in the local rag? I must be getting old... Please don't waste any more column inches on them. Besides, like the cr**py shop in an already dead shopping centre, they'll be long forgotten about in a year or two from now - thank God! IHATETOWIE
  • Score: 6

5:53pm Thu 22 Aug 13

stopmoaning1 says...

Every other business has to pay for advertising, so why does this z list orange airhead get free column space to promote her business?
Shame on you Echo.
Every other business has to pay for advertising, so why does this z list orange airhead get free column space to promote her business? Shame on you Echo. stopmoaning1
  • Score: 10

8:39pm Thu 22 Aug 13

supermadmax says...

Great news, although I believe that the cast of TOWIE are pretentious, self important and superficial. I also think its good that this is another step in the right direction for Southend High St.
Great news, although I believe that the cast of TOWIE are pretentious, self important and superficial. I also think its good that this is another step in the right direction for Southend High St. supermadmax
  • Score: 2

9:50pm Thu 22 Aug 13

DogsMessInLeigh says...

supermadmax wrote:
Great news, although I believe that the cast of TOWIE are pretentious, self important and superficial. I also think its good that this is another step in the right direction for Southend High St.
Victoria shopping centre.
[quote][p][bold]supermadmax[/bold] wrote: Great news, although I believe that the cast of TOWIE are pretentious, self important and superficial. I also think its good that this is another step in the right direction for Southend High St.[/p][/quote]Victoria shopping centre. DogsMessInLeigh
  • Score: 4

1:17pm Fri 23 Aug 13

Tom from Southend says...

Very very sad story
Very very sad story Tom from Southend
  • Score: 5

3:56am Mon 26 Aug 13

Kim Gandy says...

pembury53 wrote:
she is fit though..........
If you like a cross between a Barbie doll and a plank of wood.
[quote][p][bold]pembury53[/bold] wrote: she is fit though..........[/p][/quote]If you like a cross between a Barbie doll and a plank of wood. Kim Gandy
  • Score: 1

4:33am Mon 26 Aug 13

Kim Gandy says...

Who watches this cr@p anyway? Seriously, what is the entertainment value in watching a bunch of talentless twerps yattering on about who's doing what to who? I've only ever seen this trash on trailers and get sick to the back teeth of seeing their orange tanned fake boobed personages grinning at me from national newspapers.

I really couldn't give a monkey's toss what any of these airheads do and as for Bar Blanco, since it opened, Rayleigh has become like Dodge City. I live a few yards from the dump and it's full of TOWIE wannabees whose mentality so far, from what I actually HEAR staggering out of it at stupid oclock, is roughly on a par with a demented earwig - with a similar IQ.

I've heard some interesting rows, reminiscent of a bad day on the EastEnders set. It's like an audition for the Jeremy Kyle show.

Yeah TOWIE. Real class, NOT.
Who watches this cr@p anyway? Seriously, what is the entertainment value in watching a bunch of talentless twerps yattering on about who's doing what to who? I've only ever seen this trash on trailers and get sick to the back teeth of seeing their orange tanned fake boobed personages grinning at me from national newspapers. I really couldn't give a monkey's toss what any of these airheads do and as for Bar Blanco, since it opened, Rayleigh has become like Dodge City. I live a few yards from the dump and it's full of TOWIE wannabees whose mentality so far, from what I actually HEAR staggering out of it at stupid oclock, is roughly on a par with a demented earwig - with a similar IQ. I've heard some interesting rows, reminiscent of a bad day on the EastEnders set. It's like an audition for the Jeremy Kyle show. Yeah TOWIE. Real class, NOT. Kim Gandy
  • Score: -1

4:40am Mon 26 Aug 13

Kim Gandy says...

IHATETOWIE wrote:
I have watched with sorrow as Southend has, slowly but surely, gone to the dogs over the last couple of decades but now it would appear that it has finally belly flopped to an all new low.

Who / what is this new breed of plastic air-heads and how did we find ourselves in an era where such nobodies actually warrant a news article, albeit just in the local rag? I must be getting old...

Please don't waste any more column inches on them. Besides, like the cr**py shop in an already dead shopping centre, they'll be long forgotten about in a year or two from now - thank God!
My sentiments exactly.
[quote][p][bold]IHATETOWIE[/bold] wrote: I have watched with sorrow as Southend has, slowly but surely, gone to the dogs over the last couple of decades but now it would appear that it has finally belly flopped to an all new low. Who / what is this new breed of plastic air-heads and how did we find ourselves in an era where such nobodies actually warrant a news article, albeit just in the local rag? I must be getting old... Please don't waste any more column inches on them. Besides, like the cr**py shop in an already dead shopping centre, they'll be long forgotten about in a year or two from now - thank God![/p][/quote]My sentiments exactly. Kim Gandy
  • Score: 0

4:42am Mon 26 Aug 13

Kim Gandy says...

DogsMessInLeigh wrote:
QuiteBored wrote:
It will be open for one month, then after the FAD of it wears off and all the chavvy kids that watch the program are back at school, it will close.
Remember the foot eating fish place in there..? that had all the grand hoo harr opening i even think one of those Essex celebs opened that....but that disappeared off the radar soon after.
shame about that... the foot eating fish had more intelligence
[quote][p][bold]DogsMessInLeigh[/bold] wrote: [quote][p][bold]QuiteBored[/bold] wrote: It will be open for one month, then after the FAD of it wears off and all the chavvy kids that watch the program are back at school, it will close.[/p][/quote]Remember the foot eating fish place in there..? that had all the grand hoo harr opening i even think one of those Essex celebs opened that....but that disappeared off the radar soon after.[/p][/quote]shame about that... the foot eating fish had more intelligence Kim Gandy
  • Score: 0

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