KEVAN Hurst continued his fine goalscoring form for Southend United in their 1-1 draw against Cheltenham Town at Roots Hall on Saturday.

But the in-form Shrimpers winger was in no mood to celebrate.

For not only was Hurst gutted to have lost the lead six minutes in to stoppage time , but he did also not want to get in trouble with the officials after his over exuberant reaction to scoring his last goal against York City led to him eventually getting sent off.

“I said to my wife before the game that if I scored I wasn’t going to celebrate and that’s exactly how it proved,” said Hurst, who has now netted four goals in his last five games.

“I think it’s a rule that needs looking at if I’m honest because I’m a passionate type of player and what’s wrong with celebrating scoring a goal with your own fans.

“I don’t understand it if I’m honest but while I was pleased to score again here it was very disappointing to concede right at the end like we did, especially as we could’ve gone top of the league.”

Hurst fired the Shrimpers in front just before the break and now leads the club’s goalscoring charts with six goals to his name.

That has already equalled his tally for the whole of last season and he now has his sights set on making this his best ever campaign in front of goal.

“I think six is the most I’ve ever got but I’m aiming for double figures this season,” said Hurst.

“I’m pleased to be getting goals at the moment but it’s the results that matter most and that’s why I’m not that happy right now because we haven’t won the game.”

Blues had to settle for a point against Cheltenham after Matt Richards’ late penalty cancelled out Hurst’s latest goal.

But the winger felt a draw was actually a fair reflection of the game.

“It was horrible for the match to end like that but I actually think a draw was about right,” said Hurst.

“We didn’t play well if we’re being honest and were actually quite poor at times.

“But we’ve kept the unbeaten run going, we’re third in the table and we didn’t lose throughout the whole of November.

“Now the challenge is to also do well in December because it’s an important month which could shape our season.”