Job Title: Advertisement Sales Executive (Tele) – Level 1
Department: Advertising

Main Objectives

  • To acquire a basic knowledge of the Company and its products (on and off-line products and services).
  • To attend the Newsquest Sales Induction Training Programme.
  • To achieve targets and key objectives set.
  • To maintain and develop existing customers whilst introducing new customers to our products and services.
  • To ensure every sales opportunity is maximised.

Job Requirements

  • To accept (under management supervision/direction) responsibility for the development of a territory/category and the implementation of new ideas to generate revenue.
  • To cover the territory/category in an effective and organised manner.
  • To increase advertisement sales to existing and new customers, offering the complete product portfolio, rudimentary offer of combined/packaged portfolio-sell of on and off-line solutions.
  • To canvas new business opportunities on a daily basis adhering to group minimum call standards.
  • To maximise customer contact to maintain and develop existing and new business.
  • To sell the benefits of planned advertising.
  • To participate in the planning and selling of advertisement features.
  • To adhere to the Company discount structure when negotiating with customers.
  • To assist customers by advising on copy writing, copy presentation, advertisement design and campaign planning.  All advertisements will be of the highest standard.
  • To collect and process all advertisement copy adhering to the company deadlines.
  • To answer customer queries courteously and promptly adhering to the time scales laid down by the company.
  • To continuously update knowledge of marketing statistics, changes, market share and competitors.
  • To observe lines of communication within the department structure.
  • To inform other departments or sections of changes which may have an impact on them.
  • To ensure appropriate arrangements are made for territory/category cover during any periods of absence.
  • To assist on other territories/categories as required.

Key areas in addition to those outlined in the job description.

Time Management

  • To implement a weekly plan to incorporate sales calls, meetings and training sessions.


  • Must be professional and constantly updated.  They should include all necessary statistical and marketing information, testimonials etc.


  • To accurately maintain customer records, marketing information, training notes and any additional information that may be required.

This job description summarises the main aspect of the job, but it does not cover all the duties that the jobholder may be required to perform. Therefore, the job description is a minimum standard. It is not a statement of all that the job does or may entail. It is not intended to restrict the scope of the job but clearly to define its starting point.

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