A vibrant new mural is taking shape on a shop wall in the heart of Southend.

That’s Bizarre, a quirky alternative gift shop in Queens Road, has undergone a makeover throughout the week, with internationally renowned street artist Mr Cenz taking to the shop’s wall to create this distinctive mural.

Mr Cenz’ art work is part of Southend Art Festival’s Paint Jam project, which aims to bring together some of Britain and Europe’s leading exponents of street art and graffiti.

The London-based artist has become well-known worldwide for his eye-catching portraits, and has drawn crowds over the past week as he gradually produced a monumental depiction of a tronie - an idealised image of an imaginary person.

The work on That’s Bizarre follows this stylised approach, with a focus on the female face inspired by portrait and fashion photography in order to create a unique interpretation of typically strong and spiritual women.

Shop owner Michael Kouspetris has watched the mural come together on his wall for the past four days.

He said: “It has been absolutely brilliant to watch the mural be developed from scratch. What started out as a blank wall has now become a fantastic work of art.

“I think it’s wonderful, the way the light shines on it at different times of the day completely alters it and its really eye-catching. I’m very pleased with it.

“A lot of people have been stopping as they walk past to have a look and take pictures. I think it could turn into a bit of a sightseeing attraction.

“It’s great that art like this is finding a place in the town.”

Southend BID is one of the main organisations behind Southend Arts Festival, and worked with That’s Bizarre and Mr Cenz to bring the mural to life.

Manager Alison Dewey said: “The aim of the festival is to raise the profile of Southend’s cultural offer, both on a regional and national level, whilst also establishing an exciting and dynamic platform for the brilliant, creative people we have living and working in and around Southend.

“It’s also about creating something new for the town. The Festival launched with a very strong comedy programme and last weekend we turned the spotlight on art. I’m delighted with how Paint Jam, Chalk Fest and the Art Trail have been received and the feedback has also been really great. It’s definitely something people want to see more of, so Southend BID will look to extend this aspect of the Festival next year.”