A NEW male grooming salon is celebrating busy trade since opening.

Kendrick’s of Rochford, in North Street, Rochford has proved to be a big hit in the community.

The business was officially opened by Southend United Football Club players John White and Sam Mantom.

The new salon offers a range of services including face masks, shaving and more.

It has already had a number of great reviews online.

A spokesman for the business said: “At Kendrick’s of Rochford we specialise in all aspects of barbering and professional male grooming.

“We also have our own range of luxury hair products and offer gift vouchers for the special man in your life.”

It was opened on August 26 by the football stars and has enjoyed a month of success.