A SEAFRONT hotel is now only selling takeaway alcohol to play its part in tackling Covid-19.
Bosses at the Roslin Hotel moved to only serve alcohol with takeaway food.
Alcohol was previously able to be bought without food from the hotel, as part of Tier four restrictions, and the hotel has done its bit to tackle rising infection rate.
The hotel's new measures come into effect from today.
In previous weeks, hundreds of people were spotted on Southend seafront watching open water swimmers.
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Jacqui Dallimore, managing director at the hotel, said: "Due to the huge rise in the number of Covid cases in the Southend area the Roslin Beach Hotel has taken the decision that from Monday January 4, alcoholic beverages will only be available when purchasing food items.
"We have not taken this decision lightly but believe that we need to act in a socially responsible way to help keep our community safe.
"We advise all our guests to avoid any gatherings on the seafront, as by us by acting responsibly we can beat this together."
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