A budget retailer is set to open a new store in south Essex.

Poundstretcher says its new shop at 23A Town Square in Basildon will be welcoming customers through its doors for the first time on Friday.

The grand opening will allow shoppers the chance to win £250 worth of Entertainer vouchers, whole £200 will be given to Basildon Food Bank.

The new store has said to have been modelled to enhance the shopping experience and makes it even easier to find “bargains and savings” on branded household and food products.

Property and legal director, Gerry Loughran, said: “We are pleased to be opening a brand new store to the people of Basildon with lots of fantastic branded products, all at bargain prices, and look forward to opening another 50 stores over the coming months, creating over 1,000 jobs.

“The team is working hard to deliver an outstanding shopping experience, great service, and an enjoyable shopping environment for all our new customers.

“We are expecting massive queues for our opening day, so come early to catch the bargains.”

Poundstretcher says it’s “going all-out” by celebrating the opening of the new store by hosting two-hours of entertainment when it opens at 10am.

There will be music, games and family activities run by entertainer Ian Gee, who added: “We'll be having a fantastic family fun filled day, so come on down for your chance to be the star of the show and take away some great prizes.”

Poundstretcher offers a range of homeware products, Halloween decorations household items, as well as food and drinks.