New research has found Southend among the top 10 UK cities and towns where residents are most at risk of skin ageing due to UV exposure.

The findings by the Clarins Beauty Daily team are based on the number of sunshine hours per UK cities according to Met Office data. 

Southend was third in the risk of cities and towns where residents are most at risk of sun damage, experiencing 1,884 hours of sunlight per year.

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The top 10 UK cities and towns where residents are most at risk of UV damage were:

  • Chichester - 1,919 hours
  • Brighton and Hove - 1,892 hours
  • Southend-on-Sea - 1,884 hours
  • Portsmouth - 1,772 hours
  • Canterbury - 1,737 hours
  • Plymouth - 1,732 hours
  • Southampton - 1,706 hours
  • Salisbury - 1,699 hours
  • Cardiff - 1,692 hours
  • Bristol - 1,658 hours

Long-term UV exposure can also lead to pigmentation, reduced skin elasticity and a degradation of skin texture, including yellowing.

UV risk is usually at its highest during the spring and summer months, and between 10am and 4pm.

Residents may also not be aware that UV rays can penetrate through the clouds, so it is important to use SPF throughout the year. 

The experts at Clarins Beauty Daily say: "Make sure you’re using protection no lower than SPF30 daily, even if you’re not directly in the sun.

"UV rays can streak through the windows of your home and car – and can even damage your skin on cloudy days.

"The damage from UV radiation is cumulative and therefore, sun protection is non-negotiable.

"When looking at the research, it's important that men also make more effort to use SPF and work adequate sun care into their skincare routines from day-to-day."

Find the full research and advice here.