Travelodge has unveiled a new budget-luxe look at its Southend hotel this week which it claims is the brand's most radical transformation to date.
The budget hotel group announced in April that it was evolving its core brand product to a new budget-luxe premium look and feel design.
It says this is the company’s biggest brand transformation to date.
Travelodge is investing in a multi-million pound programme this year to upgrade 60 UK hotels in popular business and staycation destinations to its budget-luxe design.
Southend Travelodge, a 56-room hotel, is one of the hotels in the first phase of the group’s selected 60 hotels to receive its budget-luxe makeover.
In response to consumer insight, the Travelodge interiors team have remodelled their core product with a new budget-luxe design and added a thoughtful, stylish design and, homely touches throughout its interiors.
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This includes the introduction of a new signature rich navy blue brand colour which pays homage to the first iconic Travelodge brand colour.
The design includes a revamped reception which is the hub of the hotel.
There are also sustainable touches including the new carpet being made from recycled fishing nets with its backing also being made of old plastic bottles.
Other features include low energy lighting, motion sensing controls and aerated showers and taps.
Other key features of the new room include:
● A more spacious desk and stylish desk chair
● A cosy statement armchair
● Blackout curtains to create a dark space for a good night’s sleep
● Complimentary tea and coffee making facilities
● A TV with Freeview
● LED lighting in the room and bathroom
● Complimentary WIFI for 30 mins then £3 for 24 hours
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Bernice Hedderley, hotel manager for Southend Travelodge, said: “My team and I are delighted that our hotel is one of the first Travelodge’s to be upgraded to the new budget-luxe premium look and feel design.
“This is our most radical brand transformation to date and the budget-luxe design certainly has the wow factor for our customers.
“The Travelodge budget-luxe design has been created in response to ever increasing expectations from customers.
“Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”
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