SOUTHEND-BASED fashion brand Dearcurves has launched a  beautifully colourful sustainable range.

The predominantly online plus-size fashion brand has a pop up shop on Southend High Street.

It was founded by Ojoma Idegwu, from Southend, who identified the need for plus sized clothing and, in the latest offering, using sustainable material.

The collection include sizes from UK 14 to 28 and the made to order sizes go up to UK 32.

Ojoma Idegwu said: "We have become more sustainable by reducing  our production batch quantity from hundreds of units to 50 units per style thereby minimising waste.

"We are usuing cotton and other sustainably sourced fabric to produce our range of products. We have introduced a made to order service, so sizes that are out of stock, can be produced, as and when we get orders for them, as opposed to producing excess stock in anticipation of selling them, and end up not been able to so do"".

The clothing line has featured in fashion publications such as Vogue, Marie Claire, ELLE, Forbes, Grazia, Huffington post and the BBC.

The capsule collection has been designed to include in both ready to wear, and made to order basis. It features an array of stunning colours and patterns.

It includes luxurious dresses and skirts for all occasions.

The brand is committed to offering a range of clothing sizes and in their recent collection an increase in sustainability within its products.

The move was prompted when the team saw an increase in demand from customers to create sustainably sourced products.

For further information on Dearcurves see,visit w w w. f a c e b o o k . c o m / Dearcurves or go to Instagram at