A leading luxury watch specialist has unveiled a new TAG Heuer boutique in a south Essex shopping centre.

The Watches of Switzerland Group has opened the new shop in Lakeside Shopping Centre, West Thurrock.

The boutique has an interior which reflects TAG Heuer’s motoring heritage with tones of grey and sleek mirrored units as well as dashes of the brand's iconic red.


Commenting on the boutique opening, Rob Diver, managing director of TAG Heuer Europe, said: "We are excited to continue our journey with long standing partner the Watches of Switzerland Group with the re-location to a bigger space the TAG Heuer Boutique in Lakeside Shopping Centre.

"The team will welcome existing as well as new customers into the new concept boutique and offer the full TAG Heuer experience, sharing their expertise in the search of the perfect timepiece."

Echo: Inside the boutiqueInside the boutique (Image: LM communications)

Over 150 timepieces are available for purchase including TAG Heuer’s newest launches, such as the TAG Heuer Formula 1 Chronographs in bright racing colours, as well as in-demand limited edition pieces.

The boutique also features models from the Carrera, Aquaracer, Monaco, Formula 1, Link and Autavia collections.

Craig Bolton, president of The Watches of Switzerland Group UK and Europe, said: “We are delighted to announce the opening of this beautiful contemporary TAG Heuer boutique in Lakeside and excited to see The Watches of Switzerland and TAG Heuer partnership grow from strength to strength.”