A NIGHTCLUB in the centre of Southend is set to close to undergo a major transformation and rebrand to become a Popworld.

Rhythm Room, in Warrior Square, is closing this Sunday (January 29) for just more than a month while it undergoes a "significant" refurbishment and is rebranded into a Popworld.

Popworld is a growing chain of nightclubs, with sites up and down the country including one in Chelmsford.

The brand describes itself as a late-night bar “with a difference”.

The venues boast bright colours, sweet cocktails, light-up dancefloors and back-to-back "cheesy" pop tunes from the 90s and noughties.

Its Chelmsford city centre club is also popular for its reasonable prices, with £8 for its fun Ferris Wheel 8-shot sharer and two bombs for a fiver.

One Google reviewer visited the venue all the way from Cambridge, and left it five stars for the "great night".

After the announcement last week, Louisa Wright, 36, from Southend, told the Echo: “I’ve been to a Popworld in London and think it will be good to have something different in Southend.

“It sounds like a bit of a different vibe and quite fun. I think it could work well there and the closest thing we have like this is Chelmsford.”

Rhythm Room replaced the old Dick De Vignes nightclub, a longstanding venue in the city centre which was one of Southend's most loved clubs and ran for roughly 17 years.

It was formerly Chicago Rock, which Mr De Vigne then converted to Seymours, and then some years later to the iconic nightclub.