A NEW tattoo parlour, run by “a renowned tattoo artist”, has opened in a Southend shopping centre.

Unique Ink, in unit G11 of the Victoria Shopping Centre, opened on December 1, after replacing a former dessert parlour, Just Desserts.

Founder and renowned tattoo artist, Bradley Adams, is bringing his “unique artistic flair” to the heart of the city centre.

Unique Ink celebrated its grand opening last Friday, marking the beginning of an artistic journey in its new location.

According to the Victoria Shopping Centre, the reception has been overwhelming, with the appointment book quickly filling up as eager customers flocked to wish the team success in their new venture.

Bradley Adams said: “We have put in countless hours to get the unit ready, and it has been well worth it.

“We love the space and are excited to unveil our plans for the basement level of the premises.

“I want to express my gratitude to all our loyal customers and extend a warm welcome to new ones.”

Dennis Baldry, the centre manager of The Victoria, added: “A huge welcome to the Unique Ink Team at the centre.

“I have witnessed Bradley's work, and it is truly unique – he is an exceptionally talented artist. Wishing you all the luck in your new home.”