A NEW ladies fashion store has opened in a Southend shopping centre today. 

Minx Boutique has opened its door for the first time in the Royals Shopping Centre, in Southend High Street. 

The business is a ladies fashion store. It already has an online shop as well as a store in The Harvey Centre, in Harlow. 

Bosses at the Royals stated the new store is opening today.

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A spokesman for the Royals Shopping Centre added: "We are excited to welcome Minx Boutique to The Royals. 

"Pop along, say hello, and see what is on offer."