Jewellers in Gerrards Cross announces closure after 80 years

Percy Davies is shutting its doors for good after almost 80 years serving the community.

The independent store, which has been a fixture of the town since 1940, will be marking the occasion with a "sparkling" sale from Saturday, May 4 at 10am, with discounts of 50 per cent on all fine jewellery.

Independent jewellery store Percy Davies is owned by seasoned professional jeweller Miles Mann. 

Located in the heart of the town, the small, friendly shop has garnered a reputation for excellent quality and impeccable service; offering superb pieces from wedding and engagement rings to silver and preloved items.

Miles bought the established store, Percy Davies, from the founding family over five years ago.

The traditional jewellers has continued to be managed by a team of knowledgeable staff.

Miles said: “I have a great team here in the store; we look after all of our customers and ensure they leave with a piece which warms their heart.”

Since it was founded at the start of World War II, the business has occupied two locations in the town, moving to Packhorse Road 20 years ago.

A mainstay of Gerrards Cross, shoppers recognise Percy Davies as an important independent retailer and owner Miles is aware that his decision to close the business may come as a shock to many loyal customers.

Miles added: “Closing the store has not been a decision I have taken lightly. Percy Davies has an excellent reputation as the ‘go-to’ independent jewellers in the area.

"But as the current lease comes to an end and with staff eager to retire, it seems like an appropriate time to bow out of Gerrards Cross.

“There is a strong history at Percy Davies, with several generations of the Davies family at the helm before I bought the store. It has been a true hub of the community and a very successful business. 

“We intend to go out with a fanfare! We have planned a sparkling closing down sale as a farewell to our valued customers, which will see all our beautiful jewellery reduced by 50%!

"We look forward to seeing customers old and new during the course of the closing down sale. And we are delighted to offer shoppers the opportunity to invest in a final piece for themselves or a loved one, at a truly spectacular price.”

The Percy Davies closing down sale starts at 10am on Saturday, May 4.

All pieces will be available on a ‘first come, first served’ basis and the sale will continue until all the stock is sold.

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