AS we edge closer to the summer holidays when Southend seafront will be packed with tourists and residents alike making the most of the sun, we've decided to delve into our archives and take a trip down memory lane.
Photos remind us of long summer holidays on the legendary seafront over the years.
Just like today, there were rides for thrill-seekers and seaside treats.
East Beach Shoebury, Shoebury Common, Three Shells Beach, and Westcliff Bay have all been awarded international Blue Flag awards in recent weeks, and it is easy to see why.
The world-famous Southend Pier and rides have always drawn crowds of visitors.
From spinning rides to water rides, Southend seafront really had something for everyone.
As far back as the Victorian era the now-city attracted families, daytrippers and plenty of tourists.
The iconic Kursaal, which become a known feature on the skyline, was home to various rides, attractions, a zoo and events with its ballroom.
The attraction, which as the poster dating back to 1932 shows, was dubbed “the greatest amusement centre in the south” thanks to its huge selection of rides including rollercoasters, water slides, bumper cars and waltzers.
In 1916, a zoo, which was home to bears, tigers and wolves, opened at the four-acre site, but this closed when the Second World War broke out.
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