Essex TV star Rylan Clark partners with Jet2holidays

The Essex-based broadcaster, known for his appearances on The X Factor and countless presenting roles, is fronting a new campaign with Jet2holidays in which he takes on a variety of roles behind the scenes.

The campaign will feature Rylan in a weekly mockumentary-style video series, giving fans a behind-the-scenes look at what makes Jet2holidays tick, and to discover why "nothing beat a Jet2holiday".

Episodes will be shared on the company’s social media channels over the course of eight weeks.

Viewers will get a look at operations in the head office, at the airport, and abroad in resort.

The campaign launch follows a "phenomenal year of success" for Jet2holidays, which saw the company go viral on social media with the “Nothing beats a Jet2holiday” trend.

David Hills, chief customer officer at Jet2holidays, said: “Following a phenomenal year of success, which has seen us take social media by storm thanks to the ‘Nothing beats’ viral trend, we are excited to unofficially welcome Rylan to our award-winning team as he takes on the challenge of proving why ‘Nothing beats a Jet2holiday’.

"The viral online trend generated over 80 billion views, so this partnership is the perfect way for us to showcase exactly why nothing comes close to a Jet2holiday.

"With fantastic holidays up for grabs, as well as plenty of other exciting giveaways, holidaymakers should keep an eye on our social media channels to get involved and watch Rylan’s hilarious adventure.”

To mark the collaboration, Jet2holidays is offering a series of holiday giveaways throughout the campaign.

Five seven-night package holidays are up for grabs, with trips to Cyprus, Lanzarote, Antalya, Rhodes, and The Algarve.

Additional prizes include a holiday to Gran Canaria, a city break to Rome, travel vouchers, Jet2holidays merchandise signed by Rylan, and a pair of return flights.

To enter, participants can visit www.jet2holidays.com/rylan-clark and complete the online form.