Two revamped shoe stores are preparing to reopen with a host of giveaways, sweet treats and competitions.
The refurbished Schuh Kids store will reopen at Lakeside Shopping Centre on Friday, July 3, followed by the adult Schuh store on Friday, July 17.
The Kids store will feature a new design aimed at Gen Alpha, offering frictionless payment, a curated selection of brands and a free shoe fitting service.
The first 100 customers who check in or sign up to THE SCHUH CLUB will receive a free goody bag, and on Saturday, July 4, customers can also enjoy a complimentary sweet treat while stocks last.
Nancy Foster, centre director at Lakeside Shopping Centre, said: “We're excited to welcome the newly refurbished schuh Kids and schuh stores to Lakeside.
"The new-look spaces will provide an even better shopping experience for our visitors, and with exclusive giveaways, competitions and treats taking place across the reopening weekends, there's plenty for shoppers to look forward to.”
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The adult Schuh store will also reopen with a refreshed design, featuring top footwear brands like Nike, New Balance, ASICS, UGG and Converse.
Visitors will enjoy exclusive reopening day giveaways, including complimentary drinks, limited-edition tote bags and free welded anklets with qualifying purchases.
Those who check in or join THE SCHUH CLUB will be entered into a prize draw to win a free pair of shoes.
The relaunch supports Lakeside’s goal of enhancing customer experience and offering greater choice from leading lifestyle and footwear brands.
Neil Partington, chief retail at schuh, said: “This reopening is about more than just a fresh fit-out.
"We are continuously evolving our stores to create spaces that feel inspiring, inclusive and welcoming.
"This Lakeside refurbishments reflect schuh’s ambition to deliver a more elevated retail experience while helping customers find the styles that feel most like them.”
The opening weekends are set to attract shoppers of all ages looking to refresh their footwear collections.
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