X FACTOR finalists will help to open four car dealerships in Southend.

Ruth Lorenzo, Laura White, Austin Drage and Rachel Hylton will appear over the next few weeks to open the Vauxhall, Chevrolet, Renault and Peugeot showrooms at the £18m Toomey Automotive Retail Park.

The Vauxhall and Chevrolet showrooms will be opened by Ruth and Rachel tomorrow.

There will be the chance to win a Vauxhall Agila and a Chevrolet Matiz on the day.

Renault will be marking its official opening on February 7, with Austin Drage and Chev-rolet will be on February 14.

Guests will be able to win cars on both those days as well.

The showrooms, in Cherry Orchard Way, Rochford, have taken more than two years to build at a cost of about £18million.

The complex brings all of Toomey’s Southend operations under one roof.

Daniel Sycamore, sales manager at Toomey Renault, said: “We’re confident, despite the economic forecast, the new premises will truly fly the flag for the Toomey name.

“We are also confident it will help further the levels of customer service people in Southend, and the whole of Essex, have come to expect from Toomey.

“Over the years, we have strived to build up great relationships with our customers and we want to reassure them, when they visit us at the new site, they will still be greeted by the same friendly faces they have come to know so well.”