SOUTHEND has lost one of its hard-won Blue Flag awards for the quality of its beaches.

The popular Three Shells Beach missed out on an award this year under a scheme, which rates beaches for water quality, cleanliness, clean water, good facilities and good access.

Shoebury East Beach and Shoebury Common Beach managed to retain their flags – a quality mark recognised around the world.

Ian Robertson, borough councillor responsible for tourism, said: “It appears to be water quality which let down Three Shells Beach.

“The water can be affected by things pumped into the estuary 20 miles away. The measurements were taken almost a year ago, so it’s sad to see the beach lose its flag now.”

Mr Robertson promised the council would redouble its efforts to regain Three Shells’ flag for next year.

He said: “We kept working against local opposition to push through a ban on dogs on beaches in the summer time and we have also had to oppose donkey rides to protect our beaches and the children who use them.

“We have lovely beaches and I encourage people to get outside and enjoy them.”

Shoebury Independent councillor Mike Assenheim welcomed the news Shoebury’s beaches had again been recognised.

He added: “This is absolutely wonderful. Shoebury East Beach is one of the jewels in the crown of Southend.

“It’s a lovely beach, with new picnic and barbecue facilities, so let’s hope that encourages more people to visit.”

Awards organiser, the Keep Britain Tidy Campaign, also gives out Quality Coast awards for beaches which do not quite reach Blue Flag standards.

Three Shells won a Quality Coast award, as did Bell Wharf, Leigh, Chalkwell Beach, Jubilee Beach and Thorpe Bay Beach.

Simon Patterson, chairman of Southend Seafront Illuminations and Business Association, said: “It’s great news all our beaches have done well.

“It will definitely help sell us as a short break and day trip destination.

“It’s a shame Three Shells lost its Blue Flag, as it helps attract people here. This is something the council must invest in to improve in the next year.”

Keep Britain Tidy has given 150 Blue Flags and Quality Coast awards to English beaches this year.