SHOPS are being urged to continue to check for identification to avoid selling restricted goods to underage youngsters.

A recent operation in Laindon saw Trading Standards officers using an underage youngster, who attempted to buy goods, such as alcohol and cigarettes, from 15 businesses in the area.

Just one shop was found not to have asked for identification.

The operation follows the launch of a campaign, called Challenge 25, across Basildon last September.

Shops were given posters and training for staff, and were urged to ask for identification from anyone suspected of being under the age of 25, in a bid to avoid the chance of selling booze or cigarettes to youngsters.

Richard Moore, Basildon Council’s cabinet member for development control and customer services, said: “Local retailers have been very supportive of the scheme, and have taken good measures to ensure anyone that looks under the age of 25 is asked for identification on age-restricted products.

“We are now urging retailers to continue to take this precautionary measure to ensure we protect our communities from antisocial behaviour and keep young people safe and healthy.

“Certain items carry an age-restriction on them for a reason, and it can be dangerous if these items fall into the wrong hands.

“Trading Standards will continue to carry out test purchases on a regular basis and take action against any retailer who sells to an underage customer.”

The Challenge 25 campaign, funded by the Basildon Community Safety Partnership, also highlighted the dangers of adults buying cigarettes and alcohol and other age-restricted goods for underage people.

Anyone caught buying products for youngsters could face an £80 fixed penalty fine, or a £5,000 fine if the case goes to court.