THE Southend Triathlon is set to take place for a third consecutive year this weekend.

An impressive 400 competitors will be involved in the event, which is sponsored by local activewear company Sundried.

And Daniel Puddick, the chief executive and founder of Sundried, is looking forward to the contest going ahead with an increased number of triathletes on Sunday.

Puddick said: “We’re really excited to be holding our triathlon for a third year and are proud to be promoting this growing sport within the town of Southend.

“We had a successful event last year, with more than 200 first-time triathletes.

“Many of them were women and it sends a great message to the local community about trying a new sport and getting active.”

Competitors will swim for 750m, cycle 20km and run 5km in this weekend’s Southend Triathlon.

The cycling segment of the triathlon will start and finish at Ness Road.

And the competitors will also run around Gunners Park three times to complete the necessary 5km.

The not-for-profit event will see proceeds going to Havens Hospices.

The charity cares for seriously ill children, young people and adults within the home, in the community and at its two hospices.

And, as of next year, the Southend Triathlon will be organised by Havens Hospices.

Puddick is hoping a vast amount of funds are raised for Havens Hospices and other charities chosen by the competitors.

“As always, this event is in aid of local charity Havens Hospices,” added Puddick.

“Many of the participants have been raising money independently for their own chosen charities too.

“Sundried has built the event from scratch over the last three years and we are passing it all to Havens from next year.

“This year, after our costs, anything left will be passed to Havens.

“The future of the Southend Triathlon will go on to raise thousands.”

The Southend Triathlon is being supported by local businesses such as Cycles UK, JBR Run & Tri Club and Tri N Swim Well.

And Puddick is hoping the contest will attract some vast crowds.

“The weather is looking positive for race day, so we are looking forward to a fun day out for all involved,” admitted Puddick.

“It promises to be another great race for the up-and-coming athletes of this town.

“We love getting the local community involved and it’s very encouraging for people to be able to see their friends and family take on a challenge like a triathlon.”