FRUSTRATED Southend United fans called for Kevin Bond’s head during the Shrimpers’ 3-0 defeat to Rochdale at Roots Hall this afternoon.

The visitors scored twice in two minutes in the first half before adding a third after the break to condemn Blues to a sixth successive League defeat as their pointless start to the season continued.

Rochdale opened the scoring with a well-worked goal in the 35th minute when Jimmy Keohane’s low right cross was fired home by Ian Henderson from six yards.

Just a minute later, Dale doubled their lead when Callum Camps diverted Rhys Norrington-Davies’ left wing cross into the path of Aaron Morley who smashed a 20 yard shot into the top left hand corner of the net.

The Shrimpers make a change at the break with Layton Ndukwu replacing Ethan Hamilton and under fire Blues boss Kevin Bond was forced into making a second alteration in the 53rd minute when John White went off injured and was replaced by Rob Kiernan.

However, it was Rochdale who stayed on top with Camps having a low shot well saved by recalled Blues goalkeeper Mark Oxley before the hosts hit back with Stephen Humphrys having a low shot saved down to his right by Robert Sanchez.

Moments later, Brandon Goodship curled a 20 yard shot wide of the right post before the former Weymouth man made way for Charlie Kelman in the 71st minute.

But the visitors continued to threaten and extended their lead in the 77th minute when Norrington-Davies’ low left wing cross found Camps who netted with a first time finish from 12 yards.

Dale's Stephen Dooley was then denied by Oxley before an unmarked Ollie Rathbone heading wide from close range.

And only two fine saves from Oxley stopped Matt Done added a fourth for the visitors in stoppage time.