Atten-shun! Military charity opens Basildon shop

Echo: Open for business – sales managers Alan Workman and Andy Trace with Tracie Davey, Help for Heroes’ concession supervisor Open for business – sales managers Alan Workman and Andy Trace with Tracie Davey, Help for Heroes’ concession supervisor

MILITARY charity Help for Heroes has opened a shop inside a popular department store.

Debenhams, in Basildon's Eastgate Centre, has given the charity space, free of charge, to set up a retail concession.

It is the first Help for Heroes shop of its kind in Britain, although the charity has three stand-alone stores including one at Lakeside, in Thurrock.

More concessions will open in Southampton and Gloucester, in the next fewmonths.

Emma Parry, who co-founded Help for Heroes, said: “It not only allows us to spread awareness about the charity, but it will also bring in more money to support our heroes.

“This is particularly important as our troops withdraw from Afghanistan, as for our wounded, injured and sick service personnel, their battles will continue long after the war ends.”

Debenhams decided to give up part of its first floor, to Help for Heroes after a successful week of fundraising for the charity, in March.

Across the country the department store raised over £200,000, which has gone towards supporting military personnel who have suffered life-changing injuries and illnesses, while serving the country.

Help for Heroes runs four recovery centres in Britain, including one in Colchester.

Unlike most charity shops, Help for Heroes stores sell new, branded clothes and household items, instead of second-hand goods.

Michael Sharp, chief executive of Debenhams, said: “We are delighted to be able to offer Help for Heroes concession space within our Basildon store, in what is a real first for Debenhams. Our customers and staff are hugely engaged with this charity so we are confident this will be a successful development of our partnership.”

Comments (7)

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10:40am Thu 29 May 14

Jack222 says...

I dislike this charity.

a) it only helps those injured in the morally and legally questionable Afghanistan and Iraq wars. What's wrong with those injured in other wars such as my parents?

b) A physical 'hero' is someone who gets a medal. Just because people went to these places and got injured does not make them 'heroes'.

c) They CHOSE to go there, were paid to go there, paid compensation for injuries and have other legal rights - why should more be given to them?
I dislike this charity. a) it only helps those injured in the morally and legally questionable Afghanistan and Iraq wars. What's wrong with those injured in other wars such as my parents? b) A physical 'hero' is someone who gets a medal. Just because people went to these places and got injured does not make them 'heroes'. c) They CHOSE to go there, were paid to go there, paid compensation for injuries and have other legal rights - why should more be given to them? Jack222
  • Score: -9

3:23pm Thu 29 May 14

edgun says...

Jack222 wrote:
I dislike this charity.

a) it only helps those injured in the morally and legally questionable Afghanistan and Iraq wars. What's wrong with those injured in other wars such as my parents?

b) A physical 'hero' is someone who gets a medal. Just because people went to these places and got injured does not make them 'heroes'.

c) They CHOSE to go there, were paid to go there, paid compensation for injuries and have other legal rights - why should more be given to them?
Well said, I am a ex serviceman and joined up at 16 and spent 3 tours in NI in the early 70's we where not heroes just soldiers doing our job , the people that 'Help For Heroes ' help is too small ,I will not support them ,I give to the RBL as they help all.
[quote][p][bold]Jack222[/bold] wrote: I dislike this charity. a) it only helps those injured in the morally and legally questionable Afghanistan and Iraq wars. What's wrong with those injured in other wars such as my parents? b) A physical 'hero' is someone who gets a medal. Just because people went to these places and got injured does not make them 'heroes'. c) They CHOSE to go there, were paid to go there, paid compensation for injuries and have other legal rights - why should more be given to them?[/p][/quote]Well said, I am a ex serviceman and joined up at 16 and spent 3 tours in NI in the early 70's we where not heroes just soldiers doing our job , the people that 'Help For Heroes ' help is too small ,I will not support them ,I give to the RBL as they help all. edgun
  • Score: 2

4:44pm Thu 29 May 14

Bernard Fatsack says...

I only give to WWF


as there wrestling is the best !
I only give to WWF as there wrestling is the best ! Bernard Fatsack
  • Score: 0

5:17pm Thu 29 May 14

pussycats says...

I totally support Help For Heroes.......also the RBL.....edgun, I fully accept your comment and admire you greatly, for your service, but Help for Heroes is relevant, is fresh and in touch with todays young soldiers that have died, still serving and their young parents and families and not against the RBL. The RBL, is supported by those brave older soldiers and families with very special memories and will never be forgotten., It is, perhaps, difficult for the younger generation to comprehend. Yes sad, but our young soldiers and their families need to have their cause, too, which is appropriate for them and to which they can identify with and raise awareness. War is gross, but isn't it important that help and support is available for our soldiers and their families in what ever way, today.
I totally support Help For Heroes.......also the RBL.....edgun, I fully accept your comment and admire you greatly, for your service, but Help for Heroes is relevant, is fresh and in touch with todays young soldiers that have died, still serving and their young parents and families and not against the RBL. The RBL, is supported by those brave older soldiers and families with very special memories and will never be forgotten., It is, perhaps, difficult for the younger generation to comprehend. Yes sad, but our young soldiers and their families need to have their cause, too, which is appropriate for them and to which they can identify with and raise awareness. War is gross, but isn't it important that help and support is available for our soldiers and their families in what ever way, today. pussycats
  • Score: 3

5:00am Fri 30 May 14

sesibollox says...

Jack222 wrote:
I dislike this charity.

a) it only helps those injured in the morally and legally questionable Afghanistan and Iraq wars. What's wrong with those injured in other wars such as my parents?

b) A physical 'hero' is someone who gets a medal. Just because people went to these places and got injured does not make them 'heroes'.

c) They CHOSE to go there, were paid to go there, paid compensation for injuries and have other legal rights - why should more be given to them?
A) Legally questionable ? No, because at the time the serving personnel went there as per order, without any past tense knowledge.

B) All those who went are heroic, in the eyes of those who didn't, medal for attendance, medal for gallantry, still medals.

c) They chose to join up, and serve, not to become another battlefield statistic
[quote][p][bold]Jack222[/bold] wrote: I dislike this charity. a) it only helps those injured in the morally and legally questionable Afghanistan and Iraq wars. What's wrong with those injured in other wars such as my parents? b) A physical 'hero' is someone who gets a medal. Just because people went to these places and got injured does not make them 'heroes'. c) They CHOSE to go there, were paid to go there, paid compensation for injuries and have other legal rights - why should more be given to them?[/p][/quote]A) Legally questionable ? No, because at the time the serving personnel went there as per order, without any past tense knowledge. B) All those who went are heroic, in the eyes of those who didn't, medal for attendance, medal for gallantry, still medals. c) They chose to join up, and serve, not to become another battlefield statistic sesibollox
  • Score: 6

6:19pm Fri 30 May 14

Charitablechap says...

Brilliant effort for such a worthy cause. Gorgeous staff too.
Brilliant effort for such a worthy cause. Gorgeous staff too. Charitablechap
  • Score: 3

7:28am Wed 4 Jun 14

Hickey says...

Hero's? The vast majority are ordinary working class men who are under the delusion they fight for their country. The truth is they fight for Corporations, the real power behind UK government. They come home maimed and have to rely on a charity that is government enticement to support war and send more guys to get blasted, Help For Hero's will be around for a long time - sad.
Hero's? The vast majority are ordinary working class men who are under the delusion they fight for their country. The truth is they fight for Corporations, the real power behind UK government. They come home maimed and have to rely on a charity that is government enticement to support war and send more guys to get blasted, Help For Hero's will be around for a long time - sad. Hickey
  • Score: 0

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