AS the Christmas shopping season gets under way, we have a timely reminder this season is about giving, not just buying.

It comes from an extraordinary Southend girl, Ruby Eenkhoom, who has single-handedly launched a campaign on behalf of the homeless people she sees on local streets.

One particular action, described in today’s Echo, captures the spirit of Ruby’s cause, and explains why this campaign carries a special conviction.

When she came across a homeless man, preparing to sleep out for the night, Ruby spent £5 to buy him a hot meal at McDonald’s. Five pounds probably means more to Ruby than many other people, and this was her last £5.

Ruby and her mum are themselves without a permanent home and although not on the streets themselves, are living in temporary accommodation.

Ruby has other issues. She suffers from severe juvenile arthritis. One other fact explains why this selfless good Samaritan is such a special role model. She is just ten years old.

At this young age, Ruby already outshines most adults, in her commitment to other vulnerable people, and in the drive she brings in organising a donation campaign, aimed at feeding and clothing homeless people at Christmas.

The recipient of Ruby’s campaign bounty will be Harp, the home-grown Southend charity for the homeless, which itself has a splendid track record.

Harp has found a wonderful new asset in Ruby.