Jamie Oliver in talks to keep Southend Pier cafe

Echo: Jamie Oliver and Gary Barlow in the cafe Jamie Oliver and Gary Barlow in the cafe

JAMIE Oliver has a new food fight on his hands as he competes with an ice-cream parlour and a fish restaurant to continue using a Southend Pier cafe.

The Echo can reveal the TV chef is in talks with Southend Council over continuing to use the former Pier Head Cafe, in which he filmed his current Channel Four show Jamie and Jimmy’s Food Fight Club.

But a number of individuals, including an ice-cream parlour, a fish restaurant and a fish and chip shop, are also in discussion with officers about taking it over.

Councillor Derek Jarvis, cabinet member for culture and tourism, said: “There have been a number of discussions ongoing with officers. I’m sure there is more than one outcome that could come out of this.

“It’s good that there is a competitive element.”

Southend Council refused to reveal how Mr Oliver, who finished filming for the four-part series on the pier last month, planned to use the cafe, but Mr Jarvis said the talks between officers and his production team were “advanced”.

The Naked Chef tweeted a picture of the inside of the cafe, decorated for the show, on Wednesday, saying: “Sweet old Southend-on-Sea love it.”

Mr Jarvis said the show, which focused heavily on Jamie and his farmer friend Jimmy Doherty’s Essex roots, helped to raise the profile of Southend and the pier after several mishaps, including fires and boats crashing into it.

But he said he wanted people to be able to use the cafe and would not be in favour of it simply being a film set.

The Tory councillor said: “People have expressed to me that they would like it to be returned and the public should have access to it. It should be a supporting facility to what goes on in the cultural centre.

“I’m happy to listen to a range of options. I can only settle on the one that best all round meets all the needs.

“If Jamie wanted to use it for what he is doing but make it possible for it to be used in the public domain that would be a good solution.”

Mr Oliver’s production company declined to comment.

Comments (19)

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9:06am Mon 17 Dec 12

Leighdweller says...

Good news, but it's the least I would have expected from 'Mr Southend'.

I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?
Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that? Leighdweller
  • Score: 0

9:33am Mon 17 Dec 12

FilterPhil says...

Leighdweller wrote:
Good news, but it's the least I would have expected from 'Mr Southend'.

I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?
I don't know; they've just opened a Patisserie Valerie. All we need is a Carluccio's and a Fortnum and Mason and we'll be there!
[quote][p][bold]Leighdweller[/bold] wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?[/p][/quote]I don't know; they've just opened a Patisserie Valerie. All we need is a Carluccio's and a Fortnum and Mason and we'll be there! FilterPhil
  • Score: 1

9:46am Mon 17 Dec 12

mys842 says...

Leighdweller wrote:
Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?
I disagree. There are some (in fact quite a few) very wealthy people living in Southend, you only have to drive around some of the more upmarket areas to tell that. The problem is they're not being enticed to the High Street and choose to go out of town. Put the shops there, slowly change the clientele and they will come.
[quote][p][bold]Leighdweller[/bold] wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?[/p][/quote]I disagree. There are some (in fact quite a few) very wealthy people living in Southend, you only have to drive around some of the more upmarket areas to tell that. The problem is they're not being enticed to the High Street and choose to go out of town. Put the shops there, slowly change the clientele and they will come. mys842
  • Score: 1

9:59am Mon 17 Dec 12

Leighdweller says...

mys842 wrote:
Leighdweller wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?
I disagree. There are some (in fact quite a few) very wealthy people living in Southend, you only have to drive around some of the more upmarket areas to tell that. The problem is they're not being enticed to the High Street and choose to go out of town. Put the shops there, slowly change the clientele and they will come.
I don't dispute there are some people with a high disposable income, more that those people are not drawn to the High Street with the dazzling aray of pound shops.

Perhaps you're right - build it and they will come. I hope the cafe get's the go ahead. I would like to visit it.
[quote][p][bold]mys842[/bold] wrote: [quote][p][bold]Leighdweller[/bold] wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?[/p][/quote]I disagree. There are some (in fact quite a few) very wealthy people living in Southend, you only have to drive around some of the more upmarket areas to tell that. The problem is they're not being enticed to the High Street and choose to go out of town. Put the shops there, slowly change the clientele and they will come.[/p][/quote]I don't dispute there are some people with a high disposable income, more that those people are not drawn to the High Street with the dazzling aray of pound shops. Perhaps you're right - build it and they will come. I hope the cafe get's the go ahead. I would like to visit it. Leighdweller
  • Score: 1

10:41am Mon 17 Dec 12

Nebs says...

If there is so much interest then decide on a rent, and auction off a lease for 10 years. At least the market will then decide on the right premium.
If there is so much interest then decide on a rent, and auction off a lease for 10 years. At least the market will then decide on the right premium. Nebs
  • Score: 0

11:05am Mon 17 Dec 12

echoforum says...

God knows what Mr Oliver would do with this cafe?
It's poorly served with little footfall which is why it closed in the first place.
And Mr Oliver isn't going to be sitting down Southend Pier waiting for customers as his empire stretches across the UK.
Incidently the much hyped programme that Mr Oliver made here in Southend is truly awful ,it's a mish-mash of ideas that don't work plus Mr Oliver seems to revel in knocking Essex and just endorses the tiresome stereotyping that plagues this county.
I'm sure now that he hangs with superstars in W. London with his wealth (£180Million) he feels he can exploit his 'roots'? and make more money off the back of it.
God knows what Mr Oliver would do with this cafe? It's poorly served with little footfall which is why it closed in the first place. And Mr Oliver isn't going to be sitting down Southend Pier waiting for customers as his empire stretches across the UK. Incidently the much hyped programme that Mr Oliver made here in Southend is truly awful ,it's a mish-mash of ideas that don't work plus Mr Oliver seems to revel in knocking Essex and just endorses the tiresome stereotyping that plagues this county. I'm sure now that he hangs with superstars in W. London with his wealth (£180Million) he feels he can exploit his 'roots'? and make more money off the back of it. echoforum
  • Score: 0

11:26am Mon 17 Dec 12

beppo1 says...

Southend is still a seaside town. Let's have good old fish and chips (Van Looy?) Preferably at a reasonable price!
Southend is still a seaside town. Let's have good old fish and chips (Van Looy?) Preferably at a reasonable price! beppo1
  • Score: 0

11:29am Mon 17 Dec 12

Eric Whim says...

Leighdweller wrote:
Good news, but it's the least I would have expected from 'Mr Southend'.

I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?
James Trevor Oliver 'Mr Southend'?


Don't make me laugh. Where he comes from in Essex is about as far as it's possible to get from Southend yet still be in Essex.

Good luck to the mockney though if he means to stay in the town and make a go of it.
[quote][p][bold]Leighdweller[/bold] wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?[/p][/quote]James Trevor Oliver 'Mr Southend'? Don't make me laugh. Where he comes from in Essex is about as far as it's possible to get from Southend yet still be in Essex. Good luck to the mockney though if he means to stay in the town and make a go of it. Eric Whim
  • Score: 0

12:07pm Mon 17 Dec 12

Leighdweller says...

Eric Whim wrote:
Leighdweller wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?
James Trevor Oliver 'Mr Southend'? Don't make me laugh. Where he comes from in Essex is about as far as it's possible to get from Southend yet still be in Essex. Good luck to the mockney though if he means to stay in the town and make a go of it.
Not my words Eric, they are his own!
His mum was knocked up on the pier apparently. On one of his recent programs where he was filming on the beach and on the pier he kept on going on about it, in front of his mum too. She must feel really proud about that!
[quote][p][bold]Eric Whim[/bold] wrote: [quote][p][bold]Leighdweller[/bold] wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?[/p][/quote]James Trevor Oliver 'Mr Southend'? Don't make me laugh. Where he comes from in Essex is about as far as it's possible to get from Southend yet still be in Essex. Good luck to the mockney though if he means to stay in the town and make a go of it.[/p][/quote]Not my words Eric, they are his own! His mum was knocked up on the pier apparently. On one of his recent programs where he was filming on the beach and on the pier he kept on going on about it, in front of his mum too. She must feel really proud about that! Leighdweller
  • Score: 0

12:13pm Mon 17 Dec 12

Eric Whim says...

Leighdweller wrote:
Eric Whim wrote:
Leighdweller wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?
James Trevor Oliver 'Mr Southend'? Don't make me laugh. Where he comes from in Essex is about as far as it's possible to get from Southend yet still be in Essex. Good luck to the mockney though if he means to stay in the town and make a go of it.
Not my words Eric, they are his own!
His mum was knocked up on the pier apparently. On one of his recent programs where he was filming on the beach and on the pier he kept on going on about it, in front of his mum too. She must feel really proud about that!
his mum and dad missed trick there, they could have called him Piers!
[quote][p][bold]Leighdweller[/bold] wrote: [quote][p][bold]Eric Whim[/bold] wrote: [quote][p][bold]Leighdweller[/bold] wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?[/p][/quote]James Trevor Oliver 'Mr Southend'? Don't make me laugh. Where he comes from in Essex is about as far as it's possible to get from Southend yet still be in Essex. Good luck to the mockney though if he means to stay in the town and make a go of it.[/p][/quote]Not my words Eric, they are his own! His mum was knocked up on the pier apparently. On one of his recent programs where he was filming on the beach and on the pier he kept on going on about it, in front of his mum too. She must feel really proud about that![/p][/quote]his mum and dad missed trick there, they could have called him Piers! Eric Whim
  • Score: 0

12:43pm Mon 17 Dec 12

SuzyAnn says...

He just uses it for filming...is this his intention? If so it should go to someone who acyually wants to run a business there.
He just uses it for filming...is this his intention? If so it should go to someone who acyually wants to run a business there. SuzyAnn
  • Score: 0

3:48pm Mon 17 Dec 12

Nebs says...

Eric Whim wrote:
Leighdweller wrote:
Eric Whim wrote:
Leighdweller wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?
James Trevor Oliver 'Mr Southend'? Don't make me laugh. Where he comes from in Essex is about as far as it's possible to get from Southend yet still be in Essex. Good luck to the mockney though if he means to stay in the town and make a go of it.
Not my words Eric, they are his own!
His mum was knocked up on the pier apparently. On one of his recent programs where he was filming on the beach and on the pier he kept on going on about it, in front of his mum too. She must feel really proud about that!
his mum and dad missed trick there, they could have called him Piers!
Or Sandy.
[quote][p][bold]Eric Whim[/bold] wrote: [quote][p][bold]Leighdweller[/bold] wrote: [quote][p][bold]Eric Whim[/bold] wrote: [quote][p][bold]Leighdweller[/bold] wrote: Good news, but it's the least I would have expected from 'Mr Southend'. I would like to see a Jamies Italian in the town, but I don't think there's the demographic to support it in the high Street. How sad a comment is that?[/p][/quote]James Trevor Oliver 'Mr Southend'? Don't make me laugh. Where he comes from in Essex is about as far as it's possible to get from Southend yet still be in Essex. Good luck to the mockney though if he means to stay in the town and make a go of it.[/p][/quote]Not my words Eric, they are his own! His mum was knocked up on the pier apparently. On one of his recent programs where he was filming on the beach and on the pier he kept on going on about it, in front of his mum too. She must feel really proud about that![/p][/quote]his mum and dad missed trick there, they could have called him Piers![/p][/quote]Or Sandy. Nebs
  • Score: 0

3:56pm Mon 17 Dec 12

Jose El Mezclador says...

Never really saw the appeal of this idiot. What is it that he offers apart from appealing to “Rock & Roll” young sp*nker cooking fans.

He always looks like he could do with a good wash to me
Never really saw the appeal of this idiot. What is it that he offers apart from appealing to “Rock & Roll” young sp*nker cooking fans. He always looks like he could do with a good wash to me Jose El Mezclador
  • Score: 0

6:36pm Mon 17 Dec 12

Bosniavet says...

Assuming he actually means to allow us "mere mortals", the local population & visitors, to be able to patronise his venture, then good luck to him. Otherwise, let someone who will open the place to the public to use it & offer him one of the many empty buildings within the borough for his TV projects. A "Jamie's Italian" in Southend? Maybe a better location would be Thorpe Bay or Leigh, but how about a "15" style project here in Southend, that would be a boost.....
Assuming he actually means to allow us "mere mortals", the local population & visitors, to be able to patronise his venture, then good luck to him. Otherwise, let someone who will open the place to the public to use it & offer him one of the many empty buildings within the borough for his TV projects. A "Jamie's Italian" in Southend? Maybe a better location would be Thorpe Bay or Leigh, but how about a "15" style project here in Southend, that would be a boost..... Bosniavet
  • Score: 1

5:58am Tue 18 Dec 12

SARFENDMAN says...

The Pier needs an injection of some diverse thinking totally lacking from yesterday's men in The Civic who simply thinking plonking a shed "Cultural Centre" is the answer to the Pier's woes. It's what you actually do on the pier that counts and at the moment it's showing no imagination or rather NO FUN.
Maybe JO maybe a way forward to putting new life in a stale pier that relies too much on fading memories of better times.
The Pier needs an injection of some diverse thinking totally lacking from yesterday's men in The Civic who simply thinking plonking a shed "Cultural Centre" is the answer to the Pier's woes. It's what you actually do on the pier that counts and at the moment it's showing no imagination or rather NO FUN. Maybe JO maybe a way forward to putting new life in a stale pier that relies too much on fading memories of better times. SARFENDMAN
  • Score: 0

8:25am Tue 18 Dec 12

maxell says...

the venue does not benifit from enough per anum custom to support a business, with high rental cost and a even higher insurance this venue is only good for sombody with a chain as an advertising tax loss, nomatter who has it.
the venue does not benifit from enough per anum custom to support a business, with high rental cost and a even higher insurance this venue is only good for sombody with a chain as an advertising tax loss, nomatter who has it. maxell
  • Score: 0

5:14pm Tue 18 Dec 12

Carnabackable says...

SARFENDMAN wrote:
The Pier needs an injection of some diverse thinking totally lacking from yesterday's men in The Civic who simply thinking plonking a shed "Cultural Centre" is the answer to the Pier's woes. It's what you actually do on the pier that counts and at the moment it's showing no imagination or rather NO FUN.
Maybe JO maybe a way forward to putting new life in a stale pier that relies too much on fading memories of better times.
Diverse thinking hummm, your good at that, so why not come up with a cash making venture of your own for once, and stop moaning about the already realised efforts of others, Im sick and tired of reading the comments of idiotic dreamers here
[quote][p][bold]SARFENDMAN[/bold] wrote: The Pier needs an injection of some diverse thinking totally lacking from yesterday's men in The Civic who simply thinking plonking a shed "Cultural Centre" is the answer to the Pier's woes. It's what you actually do on the pier that counts and at the moment it's showing no imagination or rather NO FUN. Maybe JO maybe a way forward to putting new life in a stale pier that relies too much on fading memories of better times.[/p][/quote]Diverse thinking hummm, your good at that, so why not come up with a cash making venture of your own for once, and stop moaning about the already realised efforts of others, Im sick and tired of reading the comments of idiotic dreamers here Carnabackable
  • Score: 0

11:20pm Tue 18 Dec 12

lieutenant030 says...

Episode 1 of Jamie's show had him commenting "The cafe's filling up with locals" while episode 2 went further and actually mentioned "opening hours"!

Now not wanting to state the obvious but... the makeshift cafe was a closed set and the pier was closed during filming so I presume the "locals" were more than likely production crew.

In my opinion both the TV show AND our esteemed Council appear to be making a laughing stock of the Town by continuing to pretend that this cafe is a bona fide business enterprise. If some of my friends are daft enough to think the cafe is real then how much further has this ridiculous notion spread?
Episode 1 of Jamie's show had him commenting "The cafe's filling up with locals" while episode 2 went further and actually mentioned "opening hours"! Now not wanting to state the obvious but... the makeshift cafe was a closed set and the pier was closed during filming so I presume the "locals" were more than likely production crew. In my opinion both the TV show AND our esteemed Council appear to be making a laughing stock of the Town by continuing to pretend that this cafe is a bona fide business enterprise. If some of my friends are daft enough to think the cafe is real then how much further has this ridiculous notion spread? lieutenant030
  • Score: 0

9:24pm Thu 20 Dec 12

jestbow says...

just a simple question, since the pier is owned by us the council tax payers of southend, the money the council charged for Mr Olivers exclusive use of the end of my pier, will this result in a rebate on my council tax bill, or are we supporting the chav cook ?
just a simple question, since the pier is owned by us the council tax payers of southend, the money the council charged for Mr Olivers exclusive use of the end of my pier, will this result in a rebate on my council tax bill, or are we supporting the chav cook ? jestbow
  • Score: 0

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