A CHARITABLE Southend dad has set up a fundraiser for the charity behind the John Lewis Christmas advert for 2022.

Simon Harris, known online for his Man Behaving Dadly blog, has set up a GoFundMe page for Action for Children looking to raise £10,000 for Action for Children.

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This year’s John Lewis Christmas advert – by now a national tradition – gives a nod to the charity, which supports children and young people in the care system.

In the 1.30min advert, a soon-to-be foster father (painfully) tries to learn to skateboard in preparation for the arrival of their foster child Ellie – a keen skater.

At the end of the ad, John Lewis announces its partnership with the charity.

“I absolutely loved the video when I saw it on Thursday morning for the first time,” Mr Harris said.

“I was delighted to be approached by GoFundMe and asked to fundraise for this excellent cause - they have agreed to help with marketing and PR for this so we can make a real impact with this appeal.”

Mr Harris has so far helped to raise almost £4,000.

To donate, visit: https://gofund.me/bc1403b3